After reading the article, write a review of the articles main ideas, and share marketing strategies from the article that you might utilize to tap into the spectator and participant market in an effort to increase your own marketing techniques and profit margin.

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After reading the article, write a review of the articles main ideas, and share marketing strategies from the article that you might utilize to tap into the spectator and participant market in an effort to increase your own marketing techniques and profit margin.
Also, include the items below in your review.
Explain an instance where consumers may be both participants and spectators.
Explain consumer needs that impact the marketing process.

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