Air BNB

Each project installment must include a title page that has
the name of the project topic in it. Each of the five questions should be
numbered and written out in its entirety in the pages that follow. The entire
document (all five questions, combined, but not counting references)
should be at least 600 words (12-point
Times New Roman font, double spaced), and include a separate references page.
All content must show direct application to the topic and exclude definitions
of terms and general explanations of generic marketing topics. The assignment
should be submitted as a Microsoft Word document.

Questions
Q1. Discuss your use of marketing research to be used to
gather information on present or potential customers. Which forms of marketing
research would be best in gathering consumer information relating to the
product/service?
Q2. Explain several external forces that affect your
marketing planning and strategy.
Q3. Discuss the aspects of your customer relationship
management (CRM) program.
Q4. Explain which consumer characteristics (personal,
psychological, cultural, situational, social) matter most in the purchase
decision.
Q5. Explain how the product/service is positioned in the
market. Create a positioning statement for the product/service and explain its
rationale.

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