Needs to include . Economic conditions and trends
2. Cultural and social values and trends
3. Political and legal issues
4. Summary of environmental opportunities and threats
5. Implications for strategy development
Industry
1. Classification and definition of industry
2. Analysis of existing competitors
3. Analysis of potential new entrants
4. Analysis of substitute products
5. Analysis of suppliers
6. Analysis of buyers
7. Summary of industry opportunities and threats
8. Implications for strategy development and one or two of these where they apply Strategic Group Mapping Assessment
• Competitive Strength Assessment
• Porter’s Five Forces Analysis
• PESTEL Analysis
• VRIN Test for Sustainable Competitive Advantage
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