Analyzing a Amazon’s omni-channel retail strategy (For Bookstore Only).
Please remember to stay focused on omni-channel. but i should provide a discussion of Amazon’s overall strategy for Bookstore. I should address:
● Company History and General Business Model
○ How did the company (or unit within a company) get started?
○ What are their major sources of revenue?
○ What are their major expenses?
● Strengths, Weaknesses, Opportunities, and Threats (2-3 pages)
○ SWOT Analysis
■ Internal look at the company’s strengths and weaknesses
■ External look at opportunities and threats for this company
● Recommendations for the Amazon Bookstore
○ What steps can this company take now in order to ensure profitability in
future years?
is there something that the company does now,
but should drop? Or something that the company doesn’t do now, but
should add?
○ You can also use this section to make any other general recommendations
— for example, if you were hired by the CEO as a consultant, what
important strategic, operational, or tactical steps would you recommend
for the company?
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