In particular, students are provided with a number of data on the topic of sustainable fashion, and they are expected to:
1. Analyse the data provided (along with any additional data they deem appropriate) to:
a. Discuss the barriers to the adoption of a sustainable fashion lifestyle.
b. Discuss the sustainable fashion practices adopted by consumers.
c. Identify the various consumer segments (and potential subsegments) and discuss any differences between them.
2. Using both academic and grey literature, propose strategies and tactics that could be deployed by organisations to effectively overcome barriers to the adoption of a sustainable fashion lifestyle. Students must provide evidence that the proposed strategies and tactics would likely be effective.
No appendices are allowed. Anything you put in an appendix will not be marked.
Data
The data provided includes:
1.User Comments (this source is expected to be manually coded)
1
2.Study on the values and motivations behind sustainable fashion consumption 3.Study on fashionable consumers and attitudes to sustainability in clothing choice 4.Study on sustainable fashion consumption pioneers
5.Web-based sources
Students are also welcome to inform their analyses with any additional data they deem appropriate.
Assessment
Students will be assessed based on the following criteria:
• Memoing (15%): The student makes appropriate use of memos to advance their
thinking.
• Coding (25%): The student makes appropriate use of coding techniques to
generate insights from their data.
• Analytical tools (25%): The student makes appropriate use of the analytical tools
available in NVivo to generate insights from their data.
• Recommendations (25%): The student reaches conclusions and makes
recommendations that are well-linked to the insights generated from the analyses
undertaken.
• Presentation (10%): The student presents their analyses, insights and
recommendations in a coherent and concise manner. Any tables and/or illustrations included in their report are effective and well-presented.
Last Completed Projects
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