Task 1 – Introduction to the business: Business purpose
Describe the purpose of the business
Analyse the legal structure of the business
Discuss the importance of stakeholders on the operations of a business
Task 2 – External factors
Recognize external influences that may impact the business
Use the external influences to produce a SWOT analysis for the business
Task 3 – Marketing
Describe the marketing strategy / marketing mix of the business
Explain the likely use of Product Portfolio Analysis (product life cycle and/or the Boston matrix) to make business decisions
Task 4 – The impact of external factors on the marketing mix
Analyse the extent to which external factors have influenced the marketing mix of the business and/or are likely to impact them in the future.
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