Analysis & Evaluation of Whitbread Group PLC

***READ ATTACHED INSTRUCTIONS PDF DOCUMENT***

It is important to note that all TMAs are applied on one case company which this year is ‘Whitbread Group PLC’. Your
application should be based on the Materials provided with each TMA.

Part 1
Read the documents provided in Part 1 of the ‘Materials’.
Analyse and critically evaluate the company’s current corporate strategy.
Your answer to this part should be no more than 1000 words. (30 marks)

Part 2
Based on the analysis that you conducted in Part 1, give advice about potential strategic choices at the corporate level and
provide two clear strategic recommendations for the company.
Your answer to this part should be no more than 800 words. (20 marks)

Part 3
Read the documents provided in Part 3 of the ‘Materials’.
Considering one of the industries in which the company is operating, first, analyse the current business strategy it has
adopted in that industry and, second, provide two strategic recommendations that can ensure business success in that
industry in the future. Finally, consider consistency between your strategic recommendations at corporate and business
levels.
Your answer to this part should be no more than 1200 words. (35 marks)

Part 4
Reflect on your work in Blocks 3 and 4 and explain how it has enhanced your skills.
Your answer to this part should be no more than 300 words. (15 marks)

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