Read the case and prepare to discuss the following questions:
1. Analyze Amazon’s management principles. What lessons can other business leaders learn from Bezos?
2. Analyze the overall profitability of the offline retail industry. Is the industry attractive?
3. Define Amazon’s competitive advantages. Why is Amazon so successful?
4. What strategies should Amazon employ to expand into the offline retail industry?
Please remember all your answers are only based on the case.
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