Analyze an integrated marketing plan, including how it will impact the sales plan and business.

Using the company and product or service you used for Assessments 1–3, create a sales plan in which you do the following:
Define and analyze a set of sales goals for the business (being sure they are measurable), and justify why those goals were chosen.
Analyze viable sales strategies and at least two tactics that are suited to the target market, and explain why they are suitable and were selected.
Create methods or actions to motivate and manage your sales team, including why the methods or actions can be successful.
Create a well-supported evaluation plan with plausible and thoughtful rationales.
Analyze an integrated marketing plan, including how it will impact the sales plan and business.
Cite any sources you use.
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.

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