Analyze and critically assess how, in your view, the advertisement seeks to activate or engage consumers’ associative network processing, both for the brand and for the sport property.

Analyze and critically assess how, in your view, the advertisement seeks to activate or engage consumers’ associative network processing, both for the brand and for the sport property. Within your analysis, argue if – in your view – the brand successfully articulated their partnership (or not), and explain how (or how not).
Options:
Heineken (2021) | “Finally Together” – https://www.youtube.com/watch?v=0Sxqrrr5JQo Air Canada (2021) | “Rise Higher” – https://www.youtube.com/watch?v=Vx574TvKoB4 Nike (2021) | “Best Day Ever” – https://www.youtube.com/watch?v=Rm_aiDpkGmQ

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