Analyze two competitor websites (Chewy, PetSmart, Petco, Pet Valu, etc) to identify their primary features and identify their strengths and weaknesses. What seems to work well on the competition’s websites, and what should Barkz avoid doing on its own recruitment site?

Strategy: Internet recruiting at Barkz
Imagine that you have just been hired as a recruitment specialist for Barkz, a fast-growing Internet-based pet supply company. Barkz has been finding it difficult to attract sufficient numbers of quality recruits for its key retail associate positions. The leadership team has given you the responsibility for redesigning the website to improve the company’s recruiting and hiring performance. The website has not been redesigned for several years and needs a pretty serious overhaul. Your boss would like a brief report on the following:
a) Analyze two competitor websites (Chewy, PetSmart, Petco, Pet Valu, etc) to identify their primary features and identify their strengths and weaknesses. What seems to work well on the competition’s websites, and what should Barkz avoid doing on its own recruitment site?
b) Recommend 3 features that Barkz should include on its own careers page to help it better recruit.

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