In your final essay, choose what you think is a particularly effective recent 30-60 second TV ad and reflect upon and critique how it convinces people to buy its product. What specific aspects of the ad’s presentation, subtle and explicit, make it effective? What sub-rational desires, fears, anxieties, etc. does it tap into? Include a link for the ad with your final paper.
For your final essay, choose what you think is a particularly effective recent 30-60 second TV ad and reflect upon and critique how it convinces people to buy its product. What specific aspects of the ad’s presentation, subtle and explicit, make it effective? What sub-rational desires, fears, anxieties, etc. does it tap into? Include a link for the ad with your final paper. Please note: The ad presentation you will have already submitted may give you a good organizing principle wherein your intro may introduce the themes and explains why they are appropriate for the type of product being sold, and your thesis could claim the ad is effective because it successfully employs these themes. Your body paragraphs can describe how the ad elicits these themes, and your conclusion can explain why you think the ad is effective (especially in ways that tap into the viewer’s sub-rational mind).
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