Answer the following questions giving specific examples of when done the following;
(The questions and answers are based of working in retail specifically Waitrose – A food supermarket)
1.
Analytical skills to interpret data
Recognising and responding to opportunities for value added sales
Identity bestsellers and loss leaders
Recognising when the team need additional training and support in sales skills
Ensuring communication is relevant and at regular/appropriate intervals
Responding quickly when external factors are affecting sales and promotions
Actively keeps up to date with sales and promotions the competition are undertaking
Consistently positive with regard to sales and promotions
Proactive in suggesting new sales and promotions activities
2.
Effectively communicate all marketing activity to support the team
Role model high knowledge of marketing strategies and initiatives
Ensure compliance is adhered to and implemented
Implementing and interpreting the marketing activities
Display commercial awareness
Use knowledge of customer type to maximise sales
Make recommendations to improve marketing and promotion activity
Research competitors marketing activities through visits to stores, social media and websites
Keep up to date with current trends in own area of product or service through websites, online forums, social media platforms and communicating with customers on this area
Feedback to management on any relevant findings
Higher level – Gathering intelligence to support improvements to marketing
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