Applied Communication Capstone

Assignment Content
The board reviewed your email and agreed with your assessment. Now it is time to start fixing the situation so that more clients can be served by the Long Lake Community Center job placement service. After seeing a 15% decline in clients served over the previous six months, the board is looking for a turnaround. Specifically, the board wants to see a 25% increase in the number of clients served. The board has tasked you with writing the strategic communication plan to achieve this goal. The board wants you to begin drafting the first few sections of a new strategic communication plan. Remember, the material you prepare this week will support your final strategic communication plan due in Week 5. You will have an opportunity to make adjustments based upon feedback from your instructor each week.
Using Microsoft Word, draft a 350- to 450-word strategic communication plan with the following:
Draft a new vision statement that encompasses the 25% increase.
Explain the difference from last year’s vision statement and how it is an improvement.
Outline several approaches to operationalize the vision statement.
Consider how these approaches can be effectively measured and assessed.
This section will be further refined in Week 5.
Identify internal and external partners who will help implement the vision.
How will these partners support it?
Identify and define the theory you plan to use to develop your strategic communication plan. Include:
The theory will support your future development of the objectives, strategies, tactics, and messaging.
Discuss how the theory aligns to your vision statement.
Include at least 2 credible references beyond your textbook, with proper APA citations.

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