My presentation is about: Arab Hope makers, the largest initiative of its kind to honour individuals and institutions in the Arab world with philanthropic efforts that seek to improve lives. The initiative celebrates humanitarian projects and initiatives that address challenges facing communities across different fields, help alleviate the suffering of those in need and empower marginalized groups. It highlights Hope Makers who devote their time and efforts to drive positive change in communities without seeking personal gains or recognition in return.
( For more information about Arab Hope Makers : https://www.almaktouminitiatives.org/en/what-we-do/arab-hope-makers )
Requirements ( attached a pic of the instructors guidelines – my part that is required is highlighted) :
A. From Medias perception, What is ( Arab Hope Makers) doing well ( in social media). I mean the interaction between the initiative and audience that cause social conversation ( please take screenshot of the pages of their insta, facebook, webpage, . ) that show how strong the interaction of the audience in a way that affect the initiative positively and based on success metrics that we have studied ( I attached the slides related to success metrics that we have covered which are : 1- web traffic courses. 2- Return on marketing investments. 3- total visits 4- customer acquisition cost 5- click trough rate 6- response rate. 7- average time on page. 8- unique visitors. 9- pageviews per session. 10- New leads generated. 11- bounce rate. 12- cost per lead. – ).
NOTES:
– Its not necessary to cover all Success metrics, but try as much as you can.
– It would be great to have statistics/ charts on points related to social media such as number of visits on their web site ,positive comments on FB .. .
B. During COVID-19, how the initiative went through ? And critically assess how they handled it on social media ? ( you can also talk about the way they organized the honoring Ceremony during COVID-19 support by adding pics )
GENERAL NOTES:
– There is no specific number of slides – my part should be presented in 8 minutes.
– Try to support it by adding pictures as much as you can. And Please write the details of each slide (information analysis) either in ( NOTES) or in a doc. File so that it assist me to understand and present.
– Please write down the source of any pic you will add into in the references.
– Instagram link of Arab Hope Makers : https://instagram.com/arabhopemakers?utm_medium=copy_link
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