Are there other elements that can be added to the plan to increase opportunities for customer engagement and sales of the product?

Outline the Concepts and Goals of the Plan by understanding marketing priorities, SMART goals, strategy, tactics, and measurement as discussed in previous
modules.
 Detail the Strengths and Weaknesses of the Plan, including the timeline, execution, and analysis. How could you address any weaknesses in the plan? Are there
other elements that can be added to the plan to increase opportunities for customer engagement and sales of the product? If so, what are they? Be sure to provide
specific recommendations with reasons and examples to support your position.
 Target Audience Analysis: Now imagine that, as the plan rolls out, you still want to learn more about your target audience. How would you analyze your audience,
and what tools could you use? Be sure to list at least two tools you would use to perform an audience audit and reasons why you would choose them.
 Adjustments to the Plan: Now imagine that through your research you have learned that your target audience would like to continue interacting with the company
after the contest. What changes would you make to the marketing plan considering this information? How might the company use this audience sentiment in
developing digital marketing initiatives that maximize new opportunities?

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