As a marketer, why should you target the ‘inclusive consumer’?

Watch the video https://www.youtube.com/watch?v=1Ns_EJQTbeI and short reading on The Rise of the Inclusive Consumer (McKinsey & Company, 2022): It is important for marketers to understand the importance of integrating DEI into their marketing strategies. Inclusive consumers base their shopping choices less on traditional advertising and more on social media, friends’ recommendations, and the stories of those who founded the brands they admire. As a marketer, why should you target the ‘inclusive consumer’? What would you have to change to meet the needs of the inclusive consumer?

The Rise of the Inclusive Consumer

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