Assess 1 – Venture Concept Slides & Report

Assess 1 – Venture Concept Slides & Report
Details of task:
This task represents the first stage of the major project for the course. It allows course participants to use eg the business model framework in the development of an early stage entrepreneurial venture concept. The purpose of this task is to increase participants’ ability to identify problems, needs or pains affecting people and organisations, assessing and deciding which of these represent real opportunities to be tackled through a venture project. Participants are encouraged to schedule consultation during weeks 1-3 to discuss their concepts with the convenor.
These concepts will be the basis for the major project (your new venture). During the week 4 seminar each venture concept will be presented to the class. During the remainder of the course, a venture may be ‘killed’ but only by the student. In the event of a project being ‘killed’ the student will present and publish the work completed to date, join another venture, and teams will form around these concepts that remain, and will work together for the remainder of the semester in developing a business plan and pitch. Please note that this selection process will have no impact on the assessment of this task (see below for presentation requirements). Presentations will be recorded for review purposes.
Although these concepts are the starting point for the major project, it is highly likely that they will evolve and change over time.
Individual assessment or Group task: Individual
Word limit: See below.
Presentation requirements:
During the week 4 seminar session, each participant must deliver the following:
3 page concept outline (worth 5%), including:
Identifying and explaining the problem, need, gain or pain that the venture will be addressing, including who is affected by it and how they would benefit from having the problem solved;
High level analysis of the opportunity, including existing solutions, major competitors and the overall size of the market or industry;
Assumptions made and the method(s) to be adopted to increase a positive outcome;
Identifying the key resources, including skills, networks and others, for the venture, highlighting those that are already available and those that are required or lacking;
3 minute presentation (worth 10%), including:
Brief description of the problem, including existing solutions, competitors and the overall size of the opportunity;
Clear value proposition, including the customer segment, how they are currently affected by the problem, and the benefits they will receive from having the problem solved;
Using the business model, or other, framework to provide a high level description of the proposed venture
Major and critical initial assumptions made and the method(s) to be adopted to increase a positive outcome;
Describing the key resources necessary for the venture, highlighting those already available and those that could be contributed by other members of the class.
Submission date: Tuesday 15h March (Week 4) at 12 midday
Due date for return of assessment: Marks and feedback will be provided by end of week 5.

Week 1 – introduction & outline; am I an entrepreneur, can I be taught to be an entrepreneur?
Seminar – We will discuss the course outline, in particular the Assessment schedule, and how this will relate to the two parts of the course.

After this, there will be an opportunity to network and get to know the participants of the course.
This first session will commence with an introduction to the concepts of entrepreneurship and the business model, how these two relate, and how this course will provide a framework for us to explore and understand them.

Workshop – we will consider and analyse the topics ‘ am I an entrepreneur and can I be taught to be an entrepreneur?’

READINGS; WEEK 1
https://money.howstuffworks.com/10-biggest-ipo-flops10.htm

ADDITIONAL MATERIALS
Download the Business Model Canvas here.

resource icon
FILE
MGMT7161 – 2023 – Week 1 slidesFile
109.9 MB Powerpoint 2007 presentation Uploaded 23/02/23, 20:32
url icon
URL
MGMT7161 – 2023 – week 1 – zoom recordingWeek 1 – introduction & outline; am I an entrepreneur, can I be taught to be an entrepreneur?
Seminar – We will discuss the course outline, in particular the Assessment schedule, and how this will relate to the two parts of the course.

After this, there will be an opportunity to network and get to know the participants of the course.
This first session will commence with an introduction to the concepts of entrepreneurship and the business model, how these two relate, and how this course will provide a framework for us to explore and understand them.

Workshop – we will consider and analyse the topics ‘ am I an entrepreneur and can I be taught to be an entrepreneur?’

ADDITIONAL MATERIALS
Download the Business Model Canvas here.
https://www.strategyzer.com/bmc_thank_you?submissionGuid=d1011214-f4df-4fae-9935-19df165ca790https://www.strategyzer.com/bmc_thank_you?submissionGuid=d1011214-f4df-4fae-9935-19df165ca790https://www.strategyzer.com/bmc_thank_you?submissionGuid=d1011214-f4df-4fae-9935-19df165ca790

https://cloudstor.aarnet.edu.au/plus/s/Q5EF7ST6B9UUtBFhttps://cloudstor.aarnet.edu.au/plus/s/Q5EF7ST6B9UUtBFhttps://cloudstor.aarnet.edu.au/plus/s/Q5EF7ST6B9UUtBFhttps://cloudstor.aarnet.edu.au/plus/s/Q5EF7ST6B9UUtBF
Week 1 Zoom recording password – F2=rY!o_EghFWeek 1 Zoom recording password – F2=rY!o_EghFWeek 1 Zoom recording password – F2=rY!o_EghFWeek 1 Zoom recording password – F2=rY!o_EghF

Week 2 Seminar – value & customers; what tools do I need/can I use to generate an idea that will survive?
The second seminar focuses on Value and Customers.
We will discuss what value is, if it can be created, and how it relates to the business model framework. This will be followed by an overview of the processes behind innovation, and how these can contribute to the development of a business model.
We will then look at Customer Segments and how we can identify the different stakeholder groups that receive value from a business model, understanding how they can be segmented according their needs.

READINGS; WEEK 2
TBA

RECOMMENDED READINGS
TBA
ADDITIONAL MATERIALS
Download the Value Proposition Canvas here.
If you would like to further learn about design thinking, watch this video by Tim Brown, the CEO of IDEO.
If you would like to further learn about need finding, see Stanford’s https://hci.stanford.edu/dschool/resources/needfinding/NeedFinding.pdf
Week 2 Seminar – value & customers; what tools do I need/can I use to generate an idea that will survive?
The second seminar focuses on Value and Customers.
We will discuss what value is, if it can be created, and how it relates to the business model framework. This will be followed by an overview of the processes behind innovation, and how these can contribute to the development of a business model.
We will then look at Customer Segments and how we can identify the different stakeholder groups that receive value from a business model, understanding how they can be segmented according their needs.
READINGS; WEEK 2
TBA
RECOMMENDED READINGS
TBA
ADDITIONAL MATERIALS
Download the Value Proposition Canvas here.
If you would like to further learn about design thinking, watch this video by Tim Brown, the CEO of IDEO.
If you would like to further learn about need finding, see Stanford’s https://hci.stanford.edu/dschool/resources/needfinding/NeedFinding.pdf
Week 2 Seminar – value & customers; what tools do I need/can I use to generate an idea that will survive?
The second seminar focuses on Value and Customers.
We will discuss what value is, if it can be created, and how it relates to the business model framework. This will be followed by an overview of the processes behind innovation, and how these can contribute to the development of a business model.
We will then look at Customer Segments and how we can identify the different stakeholder groups that receive value from a business model, understanding how they can be segmented according their needs.
READINGS; WEEK 2
TBA
RECOMMENDED READINGS
TBA
ADDITIONAL MATERIALS
Download the Value Proposition Canvas here.
If you would like to further learn about design thinking, watch this video by Tim Brown, the CEO of IDEO.
If you would like to further learn about need finding, see Stanford’s https://hci.stanford.edu/dschool/resources/needfinding/NeedFinding.pdf
Week 2 Seminar – value & customers; what tools do I need/can I use to generate an idea that will survive?
The second seminar focuses on Value and Customers.
We will discuss what value is, if it can be created, and how it relates to the business model framework. This will be followed by an overview of the processes behind innovation, and how these can contribute to the development of a business model.
We will then look at Customer Segments and how we can identify the different stakeholder groups that receive value from a business model, understanding how they can be segmented according their needs.
READINGS; WEEK 2
TBA
RECOMMENDED READINGS
TBA
ADDITIONAL MATERIALS
Download the Value Proposition Canvas here.
If you would like to further learn about design thinking, watch this video by Tim Brown, the CEO of IDEO.
If you would like to further learn about need finding, see Stanford’s https://hci.stanford.edu/dschool/resources/needfinding/NeedFinding.pdf

Week 3 Seminar – customer relationships & channels; how do I sell my solution/the company/myself?
This seminar focuses on Customer Relationships and the Channels required to build and maintain them.
We will explore the different types of relationships that a business model can develop, while also considering how they are suited to a diverse range of stakeholders. We will then discuss the channels required to develop these relationships, and how these two components are intrinsically linked.
We will conclude by discussing the types of relationship that are appropriate and desirable for the wide range of upstream and downstream stakeholders present in an entrepreneurial venture.
READINGS; WEEK 3
TBA
RECOMMENDED READING
TBA
ADDITIONAL MATERIALS
If you would like to further explore the role of branding, check out The Brand Gap by Marty Neumeier.
Week 3 Seminar – customer relationships & channels; how do I sell my solution/the company/myself?
This seminar focuses on Customer Relationships and the Channels required to build and maintain them.
We will explore the different types of relationships that a business model can develop, while also considering how they are suited to a diverse range of stakeholders. We will then discuss the channels required to develop these relationships, and how these two components are intrinsically linked.
We will conclude by discussing the types of relationship that are appropriate and desirable for the wide range of upstream and downstream stakeholders present in an entrepreneurial venture.
READINGS; WEEK 3
TBA
RECOMMENDED READING
TBA
ADDITIONAL MATERIALS
If you would like to further explore the role of branding, check out The Brand Gap by Marty Neumeier.
Week 3 Seminar – customer relationships & channels; how do I sell my solution/the company/myself?
This seminar focuses on Customer Relationships and the Channels required to build and maintain them.
We will explore the different types of relationships that a business model can develop, while also considering how they are suited to a diverse range of stakeholders. We will then discuss the channels required to develop these relationships, and how these two components are intrinsically linked.
We will conclude by discussing the types of relationship that are appropriate and desirable for the wide range of upstream and downstream stakeholders present in an entrepreneurial venture.
READINGS; WEEK 3
TBA
RECOMMENDED READING
TBA
ADDITIONAL MATERIALS
If you would like to further explore the role of branding, check out The Brand Gap by Marty Neumeier.
Week 3 Seminar – customer relationships & channels; how do I sell my solution/the company/myself?
This seminar focuses on Customer Relationships and the Channels required to build and maintain them.
We will explore the different types of relationships that a business model can develop, while also considering how they are suited to a diverse range of stakeholders. We will then discuss the channels required to develop these relationships, and how these two components are intrinsically linked.
We will conclude by discussing the types of relationship that are appropriate and desirable for the wide range of upstream and downstream stakeholders present in an entrepreneurial venture.
READINGS; WEEK 3
TBA
RECOMMENDED READING
TBA
ADDITIONAL MATERIALS
If you would like to further explore the role of branding, check out The Brand Gap by Marty Neumeier.

Last Completed Projects

topic title academic level Writer delivered