Assignment 9: Planning an Ad
For this week’s assignment, you will plan out all the details for an advertisement. To keep things simple, plan out a single ad placement on a single network (i.e., Facebook/Instagram, Google/YouTube, Spotify, etc.).
You can choose to plan an image ad, a video ad, or an audio ad.
You should plan to advertise one of the following situations:
Option 1: Advertise a single which is part of an upcoming album, or
Option 2: Advertise a show that is part of a larger tour
Before you answer these questions, please take time to research the current requirements for placing ads on your chosen ad network. Then answer the following:
State your ad’s goal.
Define your target audience. Who are you trying to reach?
Define your call-to-action. What action do you want your ad viewer to take?
What ad network will your ad run on and why?
Will you use the ad network’s native interface or a third-party tool to create the ad?
Will your ad be an image ad, video ad, or audio ad?
How long will you run your ad?
How much will you budget for your ad?
How will you track whether your ad is successful or not?
NOTE: You are encouraged to mock up the ad in a graphic design program and include any image, video, or audio assets in the ad plan you upload.
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