Explain the legal structure of a vegan/vegeterian business. What structure would best fit? Explain what you will have to do to set it up. Research other regulations and licensing the business will need to have. Include what you found. Then, discuss the different regulations you found that the company will need to comply with. How do you start the process to ensure you are able to operate the business? What other legal issues might you have to prepare for before you can open the business? How will you do this?
This should be in a word document, at least three pages (not including title page), APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.
Best Writer
How did the Nullification Crisis define the sectional differences between North and South and the broader debate over the power of the federal government vs. states’ rights?
You are only allowed to use the sources provided I have a few sources down below. Which is the Missouri Crisis, The rise of Andrew Jackson, The nullification crisis and then the sources provided in this attachment
The Missouri Crisis
A more troubling pattern was also emerging in national politics and culture. During the first decades of the nineteenth century, American politics shifted toward “sectional” conflict among the states of the North, South, and West.
Since the ratification of the Constitution in 1789, the state of Virginia had wielded more influence on the federal government than any other state. Four of the first five presidents, for example, were from Virginia. Immigration caused by the market revolution, however, caused the country’s population to grow fastest in northern states like New York. Northern political leaders were becoming wary of what they perceived to be a disproportionate influence in federal politics by Virginia and other southern states.
Furthermore, many northerners feared that the southern states’ common interest in protecting slavery was creating a congressional voting bloc that would be difficult for “free states” to overcome. The North and South began to clash over federal policy as northern states gradually ended slavery but southern states came to depend even more on enslaved labor.
The most important instance of these rising tensions erupted in the Missouri Crisis. When white settlers in Missouri, a new territory carved out of the Louisiana Purchase, applied for statehood in 1819, the balance of political power between northern and southern states became the focus of public debate. Missouri already had more than ten thousand enslaved laborers and was poised to join the southern slave states in Congress.6
Accordingly, Congressman James Tallmadge of New York proposed an amendment to Missouri’s application for statehood. Tallmadge claimed that the institution of slavery mocked the Declaration of Independence and the liberty it promised to “all men.” He proposed that Congress should admit Missouri as a state only if bringing more enslaved people to Missouri was prohibited and children born to those enslaved there were freed at age twenty-five.
Congressmen like Tallmadge opposed slavery for moral reasons, but they also wanted to maintain a sectional balance of power. Unsurprisingly, the Tallmadge Amendment met with firm resistance from southern politicians. It passed in the House of Representatives because of the support of nearly all the northern congressmen, who had a majority there, but it was quickly defeated in the Senate.
When Congress reconvened in 1820, a senator from Illinois, another new western state, proposed a compromise. Jesse Thomas hoped his offer would not only end the Missouri Crisis but also prevent any future sectional disputes over slavery and statehood. Henry Clay of Kentucky joined in promoting the deal, earning himself the nickname “the Great Compromiser.”
Their bargain, the Missouri Compromise of 1820, contained three parts.7 First, Congress would admit Missouri as a slave state. Second, Congress would admit Maine (which until now had been a territory of Massachusetts) as a free state, maintaining the balance between the number of free and slave states. Third, the rest of the Louisiana Purchase territory would be divided along the 36°30’ line of latitude—or in other words, along the southern border of Missouri. Slavery would be prohibited in other new states north of this line, but it would be permitted in new states to the south. The compromise passed both houses of Congress, and the Missouri Crisis ended peacefully.
Not everyone, however, felt relieved. The Missouri Crisis made the sectional nature of American politics impossible to ignore. The Missouri Crisis split the Democratic-Republican party entirely along sectional lines, suggesting trouble to come.
Worse, the Missouri Crisis demonstrated the volatility of the slavery debate. Many Americans, including seventy-seven-year-old Thomas Jefferson, were alarmed at how readily some Americans spoke of disunion and even civil war over the issue. “This momentous question, like a fire bell in the night, awakened and filled me with terror,” Jefferson wrote. “I considered it at once as the [death] knell of the Union.”8
For now, the Missouri Crisis did not result in disunion and civil war as Jefferson and others feared. But it also failed to settle the issue of slavery’s expansion into new western territories. The issue would cause worse trouble in years ahead.
IV. The Rise of Andrew Jackson
The career of Andrew Jackson (1767–1845), the survivor of that backcountry Kentucky duel in 1806, exemplified both the opportunities and the dangers of political life in the early republic. A lawyer, enslaver, and general—and eventually the seventh president of the United States—he rose from humble frontier beginnings to become one of the most powerful Americans of the nineteenth century.
Andrew Jackson was born on March 15, 1767, on the border between North and South Carolina, to two immigrants from northern Ireland. He grew up during dangerous times. At age thirteen, he joined an American militia unit in the Revolutionary War. He was soon captured, and a British officer slashed at his head with a sword after he refused to shine the officer’s shoes. Disease during the war had claimed the lives of his two brothers and his mother, leaving him an orphan. Their deaths and his wounds had left Jackson with a deep and abiding hatred of Great Britain.
After the war, Jackson moved west to frontier Tennessee, where despite his poor education, he prospered, working as a lawyer and acquiring land and enslaved laborers. (He would eventually come to keep 150 enslaved laborers at the Hermitage, his plantation near Nashville.) In 1796, Jackson was elected as a U.S. representative, and a year later he won a seat in the Senate, although he resigned within a year, citing financial difficulties.
Thanks to his political connections, Jackson obtained a general’s commission at the outbreak of the War of 1812. Despite having no combat experience, General Jackson quickly impressed his troops, who nicknamed him “Old Hickory” after a particularly tough kind of tree.
Jackson led his militiamen into battle in the Southeast, first during the Creek War, a side conflict that started between different factions of Muskogee (Creek) fighters in present-day Alabama. In that war, he won a decisive victory at the Battle of Horseshoe Bend in 1814. A year later, he also defeated a large British invasion force at the Battle of New Orleans. There, Jackson’s troops—including backwoods militiamen, free African Americans, Native Americans, and a company of slave-trading pirates—successfully defended the city and inflicted more than two thousand casualties against the British, sustaining barely three hundred casualties of their own.9 The Battle of New Orleans was a thrilling victory for the United States, but it actually happened several days after a peace treaty was signed in Europe to end the war. News of the treaty had not yet reached New Orleans.
The end of the War of 1812 did not end Jackson’s military career. In 1818, as commander of the U.S. southern military district, Jackson also launched an invasion of Spanish-owned Florida. He was acting on vague orders from the War Department to break the resistance of the region’s Seminole people, who protected runaway enslaved people and attacked American settlers across the border. On Jackson’s orders in 1816, U.S. soldiers and their Creek allies had already destroyed the “Negro Fort,” a British-built fortress on Spanish soil, killing 270 formerly enslaved people and executing some survivors.10 In 1818, Jackson’s troops crossed the border again. They occupied Pensacola, the main Spanish town in the region, and arrested two British subjects, whom Jackson executed for helping the Seminoles. The execution of these two Britons created an international diplomatic crisis.
Most officials in President James Monroe’s administration called for Jackson’s censure. But Secretary of State John Quincy Adams, the son of former president John Adams, found Jackson’s behavior useful. He defended the impulsive general, arguing that he had been forced to act. Adams used Jackson’s military successes in this First Seminole War to persuade Spain to accept the Adams-Onís Treaty of 1819, which gave Florida to the United States.
This print shows a young Andrew Jackson defying a British officer. The bottom reads, Andrew Jackson, the Seventh President of the United States, in 1780 when a boy of 13 enlisted in the cause of his country and was taken prisoner by the British. Being ordered by an officer to clean his boots, he indignantly refused, and received a sword cut for his temerity.
Images like this—showing a young Jackson defending his family from a British officer—established Jackson’s legend. Currier & Ives, The Brave Boy of the Waxhaws, 1876. Wikimedia.
Any friendliness between John Quincy Adams and Andrew Jackson, however, did not survive long. In 1824, four nominees competed for the presidency in one of the closest elections in American history. Each came from a different part of the country—Adams from Massachusetts, Jackson from Tennessee, William H. Crawford from Georgia, and Henry Clay from Kentucky. Jackson won more popular votes than anyone else. But with no majority winner in the Electoral College, the election was thrown into the House of Representatives. There, Adams used his political clout to claim the presidency, persuading Clay to support him. After his election, Adams then named Henry Clay the Secretary of State, a position that had often been held by politicians before winning the presidency. Jackson would never forgive Adams, whom his supporters accused of engineering a “corrupt bargain” with Clay to circumvent the popular will.
Four years later, in 1828, Adams and Jackson squared off in one of the dirtiest presidential elections to date.11 Pro-Jackson partisans accused Adams of elitism and claimed that while serving in Russia as a diplomat he had offered the Russian emperor an American prostitute. Adams’s supporters, on the other hand, accused Jackson of murder and attacked the morality of his marriage, pointing out that Jackson had unwittingly married his wife Rachel before the divorce on her prior marriage was complete. This time, Andrew Jackson won the election easily, but Rachel Jackson died suddenly before his inauguration. Jackson would never forgive the people who attacked his wife’s character during the campaign.
In 1828, Jackson’s broad appeal as a military hero won him the presidency. He was “Old Hickory,” the “Hero of New Orleans,” a leader of plain frontier folk. His wartime accomplishments appealed to many voters’ pride. Over the next eight years, he would claim to represent the interests of ordinary white Americans, especially from the South and West, against the country’s wealthy and powerful elite. This attitude would lead him and his allies into a series of bitter political struggles.
V. The Nullification Crisis
Nearly every American had an opinion about President Jackson. To some, he epitomized democratic government and popular rule. To others, he represented the worst in a powerful and unaccountable executive, acting as president with the same arrogance he had shown as a general in Florida. One of the key issues dividing Americans during his presidency was a sectional dispute over national tax policy that would come to define Jackson’s no-holds-barred approach to government.
Once Andrew Jackson moved into the White House, most southerners expected him to do away with the hated Tariff of 1828, the so-called Tariff of Abominations. This import tax provided protection for northern manufacturing interests by raising the prices of European products in America. Southerners, however, blamed the tariff for a massive transfer of wealth. It forced them to purchase goods from the North’s manufacturers at higher prices, and it provoked European countries to retaliate with high tariffs of their own, reducing foreign purchases of the South’s raw materials.
Only in South Carolina, though, did the discomfort turn into organized action. The state was still trying to shrug off the economic problems of the Panic of 1819, but it had also recently endured the Denmark Vesey slave conspiracy, which convinced white South Carolinians that antislavery ideas put them in danger of a massive uprising.
Elite South Carolinians were especially worried that the tariff was merely an entering wedge for federal legislation that would limit slavery. Andrew Jackson’s own vice president, John C. Calhoun, who was from South Carolina, asserted that the tariff was “the occasion, rather than the real cause of the present unhappy state of things.” The real fear was that the federal government might attack “the peculiar domestick institution of the Southern States”—meaning slavery.12 When Jackson failed to act against the tariff, Vice President Calhoun was caught in a tight position.
In 1828, Calhoun secretly drafted the “South Carolina Exposition and Protest,” an essay and set of resolutions that laid out the doctrine of nullification.”13 Drawing from the Virginia and Kentucky Resolutions of 1798 and 1799, Calhoun argued that the United States was a compact among the states rather than among the whole American people. Since the states had created the Union, he reasoned, they were still sovereign, so a state could nullify a federal statute it considered unconstitutional. Other states would then have to concede the right of nullification or agree to amend the Constitution. If necessary, a nullifying state could leave the Union.
When Calhoun’s authorship of the essay became public, Jackson was furious, interpreting it both as a personal betrayal and as a challenge to his authority as president. His most dramatic confrontation with Calhoun came in 1832 during a commemoration for Thomas Jefferson. At dinner, the president rose and toasted, “Our Federal Union: it must be preserved.” Calhoun responded with a toast of his own: “The Union: next to our Liberty the most dear.”14 Their divorce was not pretty. Martin Van Buren, a New York political leader whose skill in making deals had earned him the nickname “the Little Magician,” replaced Calhoun as vice president when Jackson ran for reelection in 1832.
Calhoun returned to South Carolina, where a special state convention nullified the federal tariffs of 1828 and 1832. It declared them unconstitutional and therefore “null, void, and no law” within South Carolina.15 The convention ordered South Carolina customs officers not to collect tariff revenue and declared that any federal attempt to enforce the tariffs would cause the state to secede from the Union.
President Jackson responded dramatically. He denounced the ordinance of nullification and declared that “disunion, by armed force, is TREASON.”16 Vowing to hang Calhoun and any other nullifier who defied federal power, he persuaded Congress to pass a Force Bill that authorized him to send the military to enforce the tariffs. Faced with such threats, other southern states declined to join South Carolina. Privately, however, Jackson supported the idea of compromise and allowed his political enemy Henry Clay to broker a solution with Calhoun. Congress passed a compromise bill that slowly lowered federal tariff rates. South Carolina rescinded nullification for the tariffs but nullified the Force Bill.
The legacy of the Nullification Crisis is difficult to sort out. Jackson’s decisive action seemed to have forced South Carolina to back down. But the crisis also united the ideas of secession and states’ rights, two concepts that had not necessarily been linked before. Perhaps most clearly, nullification showed that the immense political power of enslavers was matched only by their immense anxiety about the future of slavery. During later debates in the 1840s and 1850s, they would raise the ideas of the Nullification Crisis again.
Hyperinflation Throughout History
This Essay will consist of discussing one major episode of hyperinflation throughout history. There have been many episodes of hyperinflation, but the most famous are that of Germany during the interwar years, Hungary after the Second World War, Zimbabwe 2007, Venezuela currently, Bolivia 1984, Yugoslavia in the 1990s, or Israel in the 1980s. There are just examples- you may use one of these but you don’t have to; feel free to find and use other examples.
Explain how the hyperinflation began, how bad it was, how it affected the population, and
finally, how it was eventually contained. What I specifically will be looking for is the answer to-
– How/why did the hyperinflation begin?
– How did it end?
Note that this paper should only focus on a historical episode– it is not necessary for you to
define what hyperinflation is (I already know what it is). Thus, please refrain from defining
hyperinflation in the essays and instead stick to describing a hyperinflationary episode.
Criteria for the assignment-
– 300 word minimum, 600 word maximum. So about 1-2 double-spaced pages.
– Normal margins. Normal font (12).
– a works cited page not require
Educational access (race, class, gender)
Race/ethnicity, class, gender, and other identity markers and their relationships with educational access and achievement are the “elephant in the room” topics in many US schools. While scholars have studied inequities in schools, few school leaders interrogate how race and other identity markers shape the educational milieu of students. Rather, these issues often take a backseat to accountability measures regarding student achievement. Yet, ironically, discrimination based on students’ perceived identities is often at the forefront of educational policies and practices that are related to educational access and achievement. “How do school leaders engage in courageous conversations to: (1) transform beliefs and practices concerning educational inequities, and (2) engender equity to enhance learning for all students?”
Do you agree with the author’s conclusion based on the presentation of facts?
Video for response paper- https://time.com/4916400/the-ceiling/?jwsource=cl
A response paper is a 2-3 page reaction to the readings, movies or documentaries that we watched in class. It is not a summary of the readings but your critical response. In your reaction paper you might do the following: relate the readings or documentaries we watched in class to something else you read in this course or another course; relate the readings to something you read in the newspaper or saw on television or in a movie; relate the readings to your service learning experiences. The key point here is that you should be using the readings or the documentaries we watched in class.
Reaction Paper
Description: The reaction paper is a 2-3 page reaction to the readings or the one of the documentaries we watched in class. For this writing assignment you can express your personal thoughts, interpretation, and evaluation of a particular topic. It is not a research essay or investigation.
Questions you might ask yourself:
• How do you feel about the topic?
• Do you agree with the author’s conclusion based on the presentation of facts?
• Could there have been another interpretation?
• How has this reading impacted your view of the topic?
• Did you realize something that was unknown to you before?
• Did the reading simply reinforce ideas and beliefs you already had about the topic?
• Did you in anyway identify with the topic?
In discussing your reaction, it is important to make references to evidence presented. For example, if you disagree with the point of view of the author of the textbook, please reference the specific point you disagree with and support your claims with examples. The intent of the paper is for you to understand your reaction/response to the topic and express it in a logical, succinct and compelling manner.
Paper Format:
• APA Style 9 for any refernces you use for the paper
• Length: 2-3 Pages or 650-1,200 words.
• Typed using 1” Margins; Double-spaced; 12 point font.
• Include: Your Name; Course Name; Title; and Date.
Introductory Paragraph:
1. Introduce the topic and provide a very brief summary of the topic. (No more than 2 to 3 sentences)
2. Describe the specific issue that you are responding or reacting to; agree, disagree, connect with, evaluate
Organizing Ideas, Opinions, and Viewpoints:
1. A thesis statement forms the basis of the essay.
2. Develop your ideas in each paragraph by using examples, giving details, and using material from the presentation.
3. While the use of the first person “I” is generally not appropriate for academic essays, it is appropriate for a response/reaction essay since it is your personal response.
Body of the Essay:
1. Discuss the topic and your response/reaction to it.
2. Dispute the facts or the conclusions, give solid reasons to support your interpretation. While this is not a research essay, you can certainly refer to class lectures.
Concluding Paragraph:
Reiteration of your thesis statement and a brief restatement of your response/reaction.
Compare and contrast the way Foucault approached the discourses that shape incarceration or policing, with how one or more of our other authors approached them.
Significantly engage with the major arguments of at least one of the assigned texts for the course, and demonstrate an understanding of this text.
You should significantly and substantively engage with at least three (preferably more) different texts throughout the exam.
Essay response must provide a thoughtful and cohesive response to the questions, and not just regurgitate the class texts being referenced, although some summary and explanation of these texts is required to demonstrate your understanding of them.
You must cite all sources, including course texts. You really should only be using course texts.
EXAM QUESTION: Compare and contrast the way Foucault approached the discourses that shape incarceration or policing, with how one or more of our other authors approached them.
Marketing Communication Plan
Please note this report is a more detailed version of the presentation uploaded in the files.please do use the reference list for more detailed information and can add more of your own as well.
Please make sure you take into consideration these instructructions as well as the stucture as are part of the assignment brief:
Cover page: module details / Assignment title -Marketing Communications Plan / Campaign title / Submit date / Author anonymous – think about illustrating with campaign logo or cause related image
Exec Summary: brief overview of your report topic
Content structure: section / page numbered
Introduction: overview of your personal aims for this report-plan. This may concern what you wanted to learn and how you researched it. You could start by re-stating the basic assignment brief and module learning outcomes such as 1. Demonstrate an understanding of the various aspects of the marketing mix and marketing communications mix
2. Develop a marketing communications plan, utilising the strengths of each promotional tool to counter any weaknesses evident in other tools
3. Work as a member of a team to develop an integrated marketing communications plan;
4. Advise on the strengths and limitations of a range of promotional techniques, including: advertising, public relations, sales promotion, direct marketing, E- marketing, personal selling and sponsorship
Note – it is not a background introduction to MC , your firm or MC plan – that is reserved for the main findings chapters
Main Chapters-Findings:
1.Background-context: essential theories of marketing and MC planning, function and practice citing Fill etc / CSR and the rise of cause marketing driven by consumer belief buying
2.Brand audit: theory – what is a brand / what does it comprise / what are brand relations built on? (Fill etc)
Your macro/micro brand analysis- purpose / mission / values / target audience / market trends and position / marketing strategy / Competitive advantage or USPs
Models PESTLE
Concluding with SWOT summary (external-internal factors) – this should inform your selection of (cause related) objectives for your branded MC plan
3.Cause-related MC Campaign Plan: description of- rationale for your cause selection and its brand related purpose (i.e your event / campaign – must be linked to brand audit findings with justification of relevance, authenticity and purpose)
4. Objectives: theory – you may open with a Fill reference to setting objectives – These should relate to the cause related MC campaign you have devised – Note these are brand communications objectives –
Your objectives must be SMART and KPI measurable( please see presentation)
5.Target Audience setting: you may open with a citation of the STP process and why we can’t market to everyone – Then proceed to define the specific target audience/s and associated wider stakeholders you have identified
Model – use persona profiles to support your selection rationales – you may explain why persona profiles are useful to the MC planning process
6. Creative strategy – you might reference here emotional-rational approaches to audience communication and engagement and define your selected approach. This section should detail your:
Over-arching MC plan campaign positioning statement and branding (visualised)
Key messages applied to each target audience / stakeholder group
Supporting visual – marketingartefacts – logos / adverts / web-SM pages / posters/ information packs etc
7. Marketing Communications Mix Plan: open this with a reference to the structure and purpose of the MC mix and the advantages / disadvantages of each do not confuse it with the marketing (4-7Ps) mix
This should assess-detail and justify your selection of MC tools and how you plan to use them
They should be specified in terms of outcome you aim to achieve
And the audience you aim to reach by using them
Your rationale for MC tools selection should be supported by your brand/s audit and your analysis of target audience / stakeholders
I.e each audience group should be independently considered in terms of which tool will be most effective in engaging them
8. Media Mix Plan: open with reference to the components and purpose of media mix planning
Your selection of media platforms / channels should be based on your analysis of target audience and your assessment of their media behaviour – where and how best to engage them
Plus the objectives and creative strategy set – which medium is best fit for the purpose / aim you have set?
You may consider building this around the Owned / Earned / Paid media model – developing a strategy for each
The audience reach and frequency of each channel you select should be considered
And do give due consideration to both CONVENTIONAL and DIGITAL platforms
9. Campaign Management Plan: open with reference to purpose of campaign management and each of following components. This should cover your proposals for each of campaign planning / budget planning / campaign measurement
Model to use would be GANNTT production schedule
Conclusion:
Might summarise the conclusions you reached at the end of each of your main findings chapter sections
Should finish with a brief personal reflection on your team working experience, what went well, what might have been done better
Please do not waste word count on complaining about team member contributions (or lack of) – the key matter is what you have learned about team work in a marketing communications planning capacity
It would be useful to identify any outstanding areas of research and analysis you could or should have investigated had you had time or tools to do so.
References – essential
To core text theories and models are essential– suggest you introduce each section with an applying definition or theoretical reference using appropriate Harvard standard
These require your independent critical analysis or argument of meaning and importance to MC planning process to demonstrate subject knowledge and understanding
Reference all wider researched sources, organisational and informational, to demonstrate your wider reading
Please make sure you analyse the pptx presentation properly before starting to write.
Thank youPlease note this report is a more detailed version of the presentation uploaded in the files.please do use the reference list for more detailed information and can add more of your own as well.
Please make sure you take into consideration these instructructions as well as the stucture as are part of the assignment brief:
Cover page: module details / Assignment title -Marketing Communications Plan / Campaign title / Submit date / Author anonymous – think about illustrating with campaign logo or cause related image
Exec Summary: brief overview of your report topic
Content structure: section / page numbered
Introduction: overview of your personal aims for this report-plan. This may concern what you wanted to learn and how you researched it. You could start by re-stating the basic assignment brief and module learning outcomes such as 1. Demonstrate an understanding of the various aspects of the marketing mix and marketing communications mix
2. Develop a marketing communications plan, utilising the strengths of each promotional tool to counter any weaknesses evident in other tools
3. Work as a member of a team to develop an integrated marketing communications plan;
4. Advise on the strengths and limitations of a range of promotional techniques, including: advertising, public relations, sales promotion, direct marketing, E- marketing, personal selling and sponsorship
Note – it is not a background introduction to MC , your firm or MC plan – that is reserved for the main findings chapters
Main Chapters-Findings:
1.Background-context: essential theories of marketing and MC planning, function and practice citing Fill etc / CSR and the rise of cause marketing driven by consumer belief buying
2.Brand audit: theory – what is a brand / what does it comprise / what are brand relations built on? (Fill etc)
Your macro/micro brand analysis- purpose / mission / values / target audience / market trends and position / marketing strategy / Competitive advantage or USPs
Models PESTLE
Concluding with SWOT summary (external-internal factors) – this should inform your selection of (cause related) objectives for your branded MC plan
3.Cause-related MC Campaign Plan: description of- rationale for your cause selection and its brand related purpose (i.e your event / campaign – must be linked to brand audit findings with justification of relevance, authenticity and purpose)
4. Objectives: theory – you may open with a Fill reference to setting objectives – These should relate to the cause related MC campaign you have devised – Note these are brand communications objectives –
Your objectives must be SMART and KPI measurable( please see presentation)
5.Target Audience setting: you may open with a citation of the STP process and why we can’t market to everyone – Then proceed to define the specific target audience/s and associated wider stakeholders you have identified
Model – use persona profiles to support your selection rationales – you may explain why persona profiles are useful to the MC planning process
6. Creative strategy – you might reference here emotional-rational approaches to audience communication and engagement and define your selected approach. This section should detail your:
Over-arching MC plan campaign positioning statement and branding (visualised)
Key messages applied to each target audience / stakeholder group
Supporting visual – marketingartefacts – logos / adverts / web-SM pages / posters/ information packs etc
7. Marketing Communications Mix Plan: open this with a reference to the structure and purpose of the MC mix and the advantages / disadvantages of each do not confuse it with the marketing (4-7Ps) mix
This should assess-detail and justify your selection of MC tools and how you plan to use them
They should be specified in terms of outcome you aim to achieve
And the audience you aim to reach by using them
Your rationale for MC tools selection should be supported by your brand/s audit and your analysis of target audience / stakeholders
I.e each audience group should be independently considered in terms of which tool will be most effective in engaging them
8. Media Mix Plan: open with reference to the components and purpose of media mix planning
Your selection of media platforms / channels should be based on your analysis of target audience and your assessment of their media behaviour – where and how best to engage them
Plus the objectives and creative strategy set – which medium is best fit for the purpose / aim you have set?
You may consider building this around the Owned / Earned / Paid media model – developing a strategy for each
The audience reach and frequency of each channel you select should be considered
And do give due consideration to both CONVENTIONAL and DIGITAL platforms
9. Campaign Management Plan: open with reference to purpose of campaign management and each of following components. This should cover your proposals for each of campaign planning / budget planning / campaign measurement
Model to use would be GANNTT production schedule
Conclusion:
Might summarise the conclusions you reached at the end of each of your main findings chapter sections
Should finish with a brief personal reflection on your team working experience, what went well, what might have been done better
Please do not waste word count on complaining about team member contributions (or lack of) – the key matter is what you have learned about team work in a marketing communications planning capacity
It would be useful to identify any outstanding areas of research and analysis you could or should have investigated had you had time or tools to do so.
References – essential
To core text theories and models are essential– suggest you introduce each section with an applying definition or theoretical reference using appropriate Harvard standard
These require your independent critical analysis or argument of meaning and importance to MC planning process to demonstrate subject knowledge and understanding
Reference all wider researched sources, organisational and informational, to demonstrate your wider reading
Please make sure you analyse the pptx presentation properly before starting to write.
Thank you
Essay 3: Banned Books: Thirteen Reasons Why by Jay Asher
Read the book and write a research paper answering the following questions:
What is censorship? How does the idea of censorship connect to the subject of banning/challenging books?
Why has your novel been banned? Provide at least three examples from the book and in-depth analysis of these examples. Consider the themes and ideas the author was trying to convey as well as why people found the content objectionable.
How is/was the book defended by the author and/or other readers?
Do you think the novel should be banned or challenged? Why or why not? Support your opinion with examples from the book and your research on censorship. Be sure to consider the context in which it was challenged (i.e. high school curriculum, public library, etc.)
Your paper should:
begin with an APA cover page
include an introductory paragraph with a hook, TAG, a brief overview, and a thesis statement expressing your opinion on whether the book should be banned/restricted or not.
have coherent body paragraphs with topic sentences and evidence from your sources. You need to include at least three quotes from the book and at least one quote or paraphrase from each of your secondary sources.
focus on only one supporting point per body paragraph
include an APA-style in-text citation with each quotation or paraphrase from a source
mostly consist of your own insight and analysis (most of each paragraph should consist of your own words and ideas)
end with a conclusion discussing the significance of your topic
include an APA-style References Page listing at least three sources
use correct spelling, sentence structure, and SAE
Behavior Change Assignment
Outside sources are not allowed. Only use the sources provided to you.
A plagiarism report will be required after completing the assignment.
You will find the Health Belief Model on slides 19 & 20. You will find the Transtheoretical Model on slides 21 & 22. (Uploaded document labeled Chapter 1)
Assignment:
1. Choose an unhealthy behavior you or your peers commonly engage in. Using the Health Belief Model, analyze this behavior according to possible perceptions of susceptibility, severity, benefits, and barriers to change. Examples include not wearing helmets while cycling, binge drinking, smoking, and not using condoms.
2. Identify a health behavior you’d like to change. Examine the stages of the Transtheoretical Model. Note which stage you’re in now and explain why. What will it take to push you to the next stage? Examine the following stages of the Transtheoretical Model in the stages below.
● Precontemplation
● Contemplation
● Preparation
● Action
● Maintenance
● Termination
Telenovelas
Telenovelas are an integral part of the Latino family. Women that work at home watch several novelas a day. Spanish television channels show them Monday through Friday almost all day long. There is a brief interruption to show the news and talk shows in the afternoon. These novelas last from 6 months to a year. The theme good versus evil is always present. Viewers divide the characters between “Buenos” and “malos”, good and evil.
Several years ago, Colombia produced a telenovela titled Betty la fea. The TV show Ugly Betty was based on this novela. It was so popular that nothing of importance was done during the time the telenovela aired. Everyone watched it, including men. A new version aired in 2019 titled Betty in New York. I provided a link to the first chapter in your video clips for the week.
In 2011 a new type of telenovela /series was aired, La reina del sur. The series depicts the rise of Teresa Mendoza, a young woman from Mexico who becomes the most powerful drug trafficker in southern Spain. Watch these two short chapters of these two telenovelas, Ugly Betty and La reina del sur before you answer the Discussion questions.Watch these two short chapters of these two telenovelas, Ugly Betty and La reina del sur before you answer the Discussion questions.
Tell us about any experience you have had watching an American soap opera or a “telenovela”.
After reading the articles The Power of the Telenovela and Telenovelas Provide Platform and watching the videos, explain how “telenovelas” have impacted the Latino community. Please provide examples.
How can “telenovelas” be used as a tool to influence society? Explain
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