Explain how an understanding of motivations and motivational conflict can help the marketing manager of a new or existing brand?

2 sources for each question.

Question 1

Select one failed brand for discussion. Name the failed brand in the subject line. In your discussion provide a graphic showing the product and provide quality research or sound personal views about the reasons for the brand failure.

The failed brand is Amazon fire phone

Gilbert, B. (2019, October 17). 25 of the biggest failed products from the world’s biggest companies. Business Insider. Retrieved August 23, 2022, from https://www.businessinsider.com/biggest-product-flops-in-history-2016-12#2009-the-nook-20
M. (2022, April 14). What Amazon’s Fire Phone Fail Can Teach Us About Learner Research. Maestro. https://maestrolearning.com/blogs/amazon-fire-phone/
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Question 2(lecture attached)

Consider a recent purchase you made where you felt motivational conflict: approach-approach, approach-avoidance, or avoidance-avoidance

1) What were the goals and motives behind this purchase?

2) Did the company’s marketing strategies (e.g., advertising, product design, pricing, etc.) influence or help resolve this conflict? Provide examples.

3) Explain how an understanding of motivations and motivational conflict can help the marketing manager of a new or existing brand?

Some Sources
Slideshow: Motivation, Ability, and Opportunity
This slideshow offers an overview of motivation, ability, and opportunity as concepts, of factors affecting/influencing each, and of specific implications for marketers trying to reach consumers. Direct link at: https://prezi.com/p/f4dzsm3rrbpt/motivation-ability-and-opportunity

Article (Research Study): How Motivation, Ability and Opportunity Can drive Online Shopping Through Social Media
Briliana, V. and Mursito, N. (2017). How Motivation, Ability and Opportunity Can drive Online Shopping Through Social Media. International Journal of Business, Economics and Law, 14(1) (December). http://ijbel.com/wp-content/uploads/2018/01/ACC-42.pdf

lecture has additonal sources at the end.

What types of references would you include in the literature search?

Discussion
Assignment

The
student will complete 4 Discussions in this course. The student will post one
thread of at least 300-450 words by 11:59 p.m. (ET) on Thursday of the assigned
Module: Week. The student must then post 2 replies of at least 200-300 words by
11:59 p.m. (ET) on Sunday of the assigned Module: Week. For each thread, students
must support their assertions with at least 1 scholarly citations in AMA
format. Each reply must incorporate at least 1 scholarly citation(s) in AMA format.
Any sources cited must have been published within the last five years.
Acceptable sources include textbook, the Bible, medical/public health journal
articles.

Using the
research framework presented in the article, discuss how you would design a
study comparing believers and non-believers on a public health issue of your
choice.

Article Link: Developing
a framework for critiquing health research: An early evaluation – ScienceDirect
(liberty.edu)

Specifically:

How would
you justify the research to a secular audience?
How would
you ensure objectivity in the research?
What types
of references would you include in the literature search?
In
general, how would you identify believers as opposed to non-believers?
How would
you discuss any findings which suggested faith had a significant positive
effect?

Compare and contrast the differences between ‘academic’ and ‘business’ communication.

What are the ‘keys to success’ in BUS 102?
Describe your understanding of the attendance and late work policy.
Chapter 2: Business Communication Today
Why is effective business communication important?
Compare and contrast the differences between ‘academic’ and ‘business’ communication.
Define each of the 6 ‘C’s of business communication. Provide a personal example of how you would incorporate into your business communication in the FYIC. For example: Sending an email to an FYIC faculty member requires that you are very ‘concise’. Provide an example of a ‘concise’ and professional email.
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Describe metabolism, catabolism, and anabolism and explain their role in the body.

Describe metabolism, catabolism, and anabolism and explain their role in the body.
Identify the roles of the primary macronutrients and micronutrients of the body.
Macronutrients:
Carbohydrates
Lipids
Proteins
H20
Micronutrients:
Minerals: fluoride, selenium, sodium, iodine, copper and zinc.
Vitamins: C, A, D, E and K, as well as B-complex vitamins.
Discuss the mechanisms involved in the metabolism of carbohydrates.
Discuss the mechanisms involved in the metabolism of lipids and proteins.
Describe the three metabolic states of the body.
Describe basal metabolic rate (BMR) and thermoregulation.
Discuss 4 homeostatic imbalances of metabolism and what is occurring physiologically in a person with the condition.

Briefly explain how the ethics or social responsibility can be best addressed (from your perspective while connecting information found in Chapter 2).

* Find a current event event (event within 2 weeks) via one of the major news outlets (like CBS, ABC, NBC, etc) that highlights an ethics or social responsibility issue that relates to some aspect of Chapter 2.
* Briefly summarize the current event.
*Cite your source (so that others can readily find the current event).
* Identify an ethics or social responsibility issue.
* Briefly explain how the ethics or social responsibility can be best addressed (from your perspective while connecting information found in Chapter 2)