Identify segments or buckets these products can be divided into (ie dividing the category by product types, price or quality segments, important benefits offered, consumer groups served, and so forth).

Many students perceive marketing to be about advertising, promotions, and sales when in fact it’s about much more than that. This assignment teaches the research process necessary to learn about the foundational aspects of marketing and to apply strategies and concepts to a marketing plan using a real life scenario. They are designed to be completed in order.
Please talk with your instructor if you are interested in starting a business in the future, and you would prefer to tailor these Assignments to this product/service.
Marketing Plan: Background Study
Topic: Instructor insert topic here OR allow student to select their own topic based on personal interest.
Research the product category:
Conduct a store audit by visiting a store to observe/record the following in a table:
Identify each of the category’s brands, varieties of these brands (e.g. size, flavor, etc.).
Identify each product’s parent manufacturer, unit price, and brand imagery (as communicated by the package copy and graphics).
Identify segments or buckets these products can be divided into (ie dividing the category by product types, price or quality segments, important benefits offered, consumer groups served, and so forth).
Identify how products are displayed and what role each manufacturer plays within the category (e.g., leaders, challenger, nicher).
Research and write an analysis in which you obtain basic information about the category and its competitors from secondary research sources. This includes information on:
Category size
Rate of growth or decline
Primary competitors and their brands
Market shares of manufacturers and their brands
Channels of distribution
Recent product innovations
This project requires an understanding of the online library database system. The CityU Library and course librarian (see Faculty Information tab for contact information) are available to help you find credible sources.

What sort of tactics were deployed by each side to convince people their way was better?

Module 1 Discussion
In the last 1800s, there was a huge battle to determine what kind of electricity was going to light the world. On one side of the fight was Thomas Edison who insisted that DC was going to light the world and on the other was Nikola Tesla who thought AC was the better way.
From what you know about the two forms of electricity.
Name advantages and disadvantages of each type
What sort of tactics were deployed by each side to convince people their way was better?
Why did Nikola Tesla eventually win the war?
What would the world be like if Thomas Edison had succeeded, and power were supplied by DC instead of AC?
Make sure to:
Write a short essay or paragraph of at least 300 words.
Use concrete examples/details and avoid generalities.
Address all questions.
Use proper grammar and punctuation.
If you researched your topic and are using information from what you learned, remember to cite your sources.
Include at least 2 references in your discussion and cite your sources
Do not plagiarize.
You will not be able to edit your assignment once you post, so please proofread and spell check before hitting post!
As part of the assignment, you must also reply to ONE of your classmates with at least 150 words. You will have to POST FIRST to see your classmates’ postings. Make sure your replies are thoughtful and relevant to what your classmate has posted. Try to build the discussion and keep it going.
.

Write a Literature Review paper on a topic of their choice that demonstrates competency of the course material using a contemporary professional issue of importance.

Write a Literature Review paper on a topic of their choice that demonstrates competency of the course material using a contemporary professional issue of importance. The 5-10 page final paper must be in APA format with citations (including cover & reference page) and include at least 3-5 peer reviewed journal articles from relevant ABA literature (ex. Journal Of Applied Behavior Analysis, Behavior Analysis In Practice, Behavior Intervention, etc…) and refer to relevant codes of conduct or applicable state law.

Analyze if the United States should have entered World War I to make the world safe for democracy. ·

·
Textbook: Chapter 18,
21, 23. Here’s the link- OpenStax. (2019). U.S. history. OpenStax CNX. Retrieved from https://cnx.org/contents/p7ovuIkl@6.18:gMXC1GEM@7/Introduction

Minimum of 3 scholarly sources
(in addition to the textbook). The sources associated with each topic
selection below can be used as part of the 3 scholarly sources. It is a total of 4 sources and one needs to be from the textbook. A second source can be from one of the resources below.
World War I
Review the following
resources:
·
Link (video): A War to End All Wars: Part 2 (Links to an external
site.) (6:56)
·
Link (library
article): The Treaty of Versailles and the Rise of Nazism (Links to an external site.)

Then, address the following:
·
Trace the origins of
World War I, and assess if the world war was inevitable in 1914?
·
Explain if it was
possible for the United States to maintain neutrality in World War I. If yes,
explain how. If no, explain why not.
·
Analyze if the United
States should have entered World War I to make the world safe for democracy.
·
Analyze if the Treaty
of Versailles was a fair and effective settlement for lasting world peace.
·
Explain if the United
States Senate should have approved of the Treaty of Versailles.
Writing Requirements (APA format)
·
Length: 3-4 pages (not
including title page or references page)
·
1-inch margins
·
Double spaced
·
12-point Times New
Roman font
·
Title page
·
References page
·
In-text citations that
correspond with your end references

Discuss or critique whether the project was planned correctly.

Discuss or critique whether the project was planned correctly.
Discuss whether management was committed to the project.
Discuss whether or not fostering more cooperation was within the scope of the project.
Is it possible or even desirable, when doing strategic planning for project management, to include ways to improve cooperation and working relationships? Or is this beyond the scope of strategic planning for project management?
Examine actions that could have been taken to get the project back on track

Prepare the informative full-speech outline. (Please view the sample outline attached here for more guidance.)

Prepare the informative full-speech outline. (Please view the sample outline attached here for more guidance.) The outline should have enough content to deliver a 5-7 minute informative speech. The outline should include the following:
Specific Purpose
Central Idea(aka Thesis Statement or Preview Statement)
Introduction– capture attention, establish YOUR speaker credibility, preview the speech
Body– key points (minimum of 3), transitions between main points, supporting materials from at least three (3) sources, including in-text references to the sources.
Conclusion – signal the end, summarize main points, bring finality
Researched supporting material references(minimum 3) – include a References list at the end of your outline formatted to meet the requirements of APA style.
Identification of a presentation aid (visual)

Do you think it would have been better to tell her the truth in the beginning?

Please read case #1 “80 -Year Old Woman Whose Son Dies from a Heart Attack” in chapter 12 on page 243 of the textbook. Please write a few paragraphs to answer the questions posed by this case.

Case 1 80-Year-Old Woman Whose Son Dies from a Heart Attack
Jesusita, 80 years old and with a bad heart, is living in a convalescent hospital where she is visited regularly by her 50-year-old son, along with other members of the family. Her son dies suddenly one night of a heart attack. The remaining members of the family feel that she shouldn’t be told of this because of her own weak heart, and in collusion with the hospital staff, no one tells her. After a week, Jesusita asks why her son hasn’t visited her, and the family tells her he is on a business trip, hoping she will forget about him. But the next week she asks where he is and when he will return. She also wants to know why he hasn’t called her or written a letter or postcard from where he is. The family tells her he is very busy but should be back soon. Another week passes, and Jesusita becomes very restless and upset about her son not visiting her; she becomes harder and harder to care for, and she cries a lot. The staff and family gather to discuss what to do about the situation. They wonder whether they should tell her the truth now or think up some more excuses.

Did they do the right thing in the beginning by lying to Jesusita?

If she were your mother or grandmother, and your brother or uncle had died, what do you think she should be told? Why or why not?

If you had done what they did or if you were staff dealing with this situation, what would you advise? Do you feel she should be told the truth now? If so, how would you do the telling? If not, how would you suggest this situation be handled?

Do you think it would have been better to tell her the truth in the beginning? Why or why not? Do you think not telling her in the beginning has made the situation better or worse? Why or why not? If so, in what ways?

Explain how your article relates to Health Services Administration (HSA) and or any chapters within the course required textbook.

urrent Health Services Administration (HSA) News Article/Trends in healthcare administration”.
Assignment #1, due 6/6 by 11:59PM (EST)
Requirements:
Choose current articles related to Health Services Administration (HSA) and or any chapters within the course required textbook. Your chosen article must be from a reputable source (journal article, newspaper, etc.) that has a date of publication. Your article do not need to be approved by the instructor, however, if you are not sure if the article you chose is acceptable notify the instructor via course email before the assignment is due.
The article’s publication date should be from September of 2018 to the current date (this is supposed to be a current event). Do not use Blogs and or Wikipedia. Try to utilize FIU online Library for your article of choice.
You are expected to read and report on your article in a Three-Five (3-5) pages (Excluding title and reference pages). Assignment MUST BE typed assignment on a Microsoft Word Document. The following should be included in your assignment:
Assignment Layout
Introduction: Explain why you chose your article.
Report content: Provide Summary of article and Explain how your article relates to Health Services Administration (HSA) and or any chapters within the course required textbook. If you choose a topic that we have not discussed in this course then you will need to do some extra reading and research.
As a future Healthcare Administrator, discuss a major trend in healthcare administration for each of the following areas (Financing, Regulation and Provision). Be sure to state the trend, the effect, the reaction, and the results on healthcare providers, administrators and consumers.
Summary/Conclusion: Include your closing thoughts about the article and current trends in healthcare (e.g. How does this affect you as a future health administrator and/or your future patients/clients?).
TWO references are required. Use the course textbook and or any credible resource, etc. as an additional reference for the background information in your summary. Cite your sources whenever paraphrasing or directly quoting someone else’s work. You should cite your article and at least one other source that you used for background information (in APA format).
Provide a separate References page of the sources used for your current event summary (APA format).
The assignment should be Three-Five (3-5) pages in length (excluding title and reference pages). This means that your article should have a sufficient amount of Health Services Administration (HSA) content in order to complete the assignment.
The assignment must be written in complete sentences. Proper grammar, mechanics, spelling, and punctuation must be used throughout the summary.
The assignment MUST BE typed out on a word document in APA format. Each paragraph should consist 5-6 complete sentences. 12 font size should be used, font names that should be used are Times New Roman or Cambria (not both), normal margins (no more than 1 inch), double spaced, indentation, etc.
Include title page that consist of your name (First and Last), Panther ID number and title of the article (APA format).
A link to your article should be submitted as a reference in proper APA format with your assignment on the day that it is due.
*This is an individual assignment that you are turning in so it must be your own work (refer to the Academic Misconduct section of the syllabus). TURN IT IN will be utilized in this course. Therefore, any assignment submitted that consist of an originality report of 30% or more is subject to a “0” number grade. No exceptions!*

Identify your points of difference and positioning strategy.

Marketing Plan: Situation Analysis & New Product Development
Pretend you are introducing a new product in the same category as your Step One research. Using the CityU Library:
Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours.
Identify your points of difference and positioning strategy.
Analyze relevant category trends.
Analyze consumer trends.
Perform an environmental analysis including both a SWOT & PEST.
This project requires an understanding of the online library database system. The CityU Library and Course Librarian (see Faculty Information tab for contact information) is available to help you find credible source
TRCYM
5 minutes ago
can you write about sweater brand has the name is TCY located in Vancouver?