Best Writer

Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.

Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site, and targeted digital advertising) and convince peers they should attend.

Goal
In consideration of your previous analysis, you need to identify at least one goal for the campaign.

Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:

Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align to reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Example:

Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.
Call to Action: Register online today.
Promotional Mix and IMC Tools
Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.
Example:

Digital Marketing

Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media
Direct Marketing

Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend the upcoming conference. Conduct an email campaign with the target audience list to generate awareness, interest, desire to attend a conference.
Sales Promotion + Digital Marketing

Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day
Sales Alignment
At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales/revenue
New/incremental sales
Number of qualified leads generated
Net Promoter Score
Web site unique visitors
Number of registrations/sign-ups
Impressions – views of content
CTR – click-through rate
Engagement – comments, likes, shares, page views, video views
Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
Awareness
Etc.
Budget
Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Item Purpose Cost Estimate
Example: White paper authored by a technical writer Layout business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry $500.00
Item #1
Item #2
Item #3
Item #4
Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan
Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.

Timing Activity Type Brief Descriiption Audience Owner
Today’s Date Example:

Web site Update

Add new key messages that fit repositioning strategy and audience focus Tech company hiring managers Jim Hill
Date
Date
Date
Date
Date
Launch Date
Add additional rows as needed.

Risk Factors
Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary
Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Descriiption
Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment
Identify and briefly describe your target segment.

Competitive Advantage
Explain your organization’s competitive advantage.

Positioning Statement
Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives
List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: an anticipated increase in sales, profits, market share, etc.

I need all of these parts to my marketing plan completed

As a leader, you will face multiple crises. While you will easily weather many bad situations, there will be some that will seriously threaten your company and your reputation. How you respond to crises will determine your fate. You must use all appropriate communication tools to emerge victorious. In your course materials, Jack lists five principles for managing a crisis:
1. Assume the worst.
2. There are no secrets.
3. Your crisis management will not be portrayed favorably.
4. Your organization will undergo changes.
5. Your organization will come out of the crisis stronger.
Additionally, Warren Buffett reminds us of four simple steps:
1. Get it right.
2. Get it fast.
3. Get it out.
4. Get it over.
For this assignment, you will apply key concepts from your materials – especially from Jack and Warren – to respond to a predicament in two ways. First, you will write a brief analysis of a company that recently underwent a crisis. You will discuss what crisis the company faced, how the company responded, and whether the company’s response was successful. Second, you will then write an internal memo from the perspective of a leader within that company. This memo will be addressed to your team members, and it will communicate information about the crisis and your response.
Instructions:
• Review your materials from Weeks 4, 5, and 6.
• Review The Wall Street Journal article you found for your Week 5 Discussion Question and review your posting. Use these materials and any additional resources you have found on your crisis of choice to write a 2-3 page paper. Use the outline below to structure your paper:
1. Describe the crisis faced by your chosen company (1 paragraph)
2. Summarize how the company responded to the crisis (1 paragraph)
3. Use Jack or Warren’s advice to evaluate how effective the company’s response was (1-2
paragraphs)
4. Provide a strategic overview of your internal email. Explain what exactly you hope your email accomplishes (1-2 paragraphs)
• Imagine you are a leader in your chosen company. In a 1-2 page internal memo to your team members, explain how you personally would respond to your crisis. Make sure you cover the following:
1. The nature of the crisis
2. How the company – and you – are responding to the situation
3. What steps your team members should take, or what they should expect to do differently
Professional Formatting Requirements:
Your assignment should follow these formatting requirements:
• Your paper should be typed, double spaced, with a blank line between paragraphs, using a professional
font (size 10-12).
•
•
• Application of course material or other resources is needed. References and in-text citations must be included and provide appropriate information that enables the reader to locate the original source. Use the Writing Standards Guide in Course Documents to guide you in the formatting of your citations.
• The length of 2 to 3 pages does not include your cover page or your references page.
• Begin your 1 to 2 page internal memo with the following headings aligned to the left:
o TO: Fill in your team’s name (e.g., Sales Department, Accounting Team) o FROM: Fill in your name

o DATE: Fill in the due date
o RE: Insert an appropriate subject line here

i would like to focus on a healthcare

Write an interview with a family member about their experience living in historic times. Students will then use the interview and other primary sources to write a short paper that advances an argument about this event. This project is designed for students to draw connections between their own lives and the larger events and themes of world history. An interview is necessary to write this paper. The paper must be 4-5 pages with the interview question and answers included at the end. There should be a total of 5 sources used which are the interview itself, 2 primary and 2 secondary sources.

Explain how a low-cost price leader would enforce its leadership through implied threats to a rival? Provide at least one example of such a strategy.

Answer each of the following questions:

Of the documents listed: homeland security laws and policies, intelligence reform act, executive orders, bill of rights, and amendments (excluding the U.S. Constitution), which do you feel serves as the most important at this point in time? Be sure to provide significant support for your argument.

When examining critical infrastructure, which sector possess the biggest risk and what legal and ethical issues must the U.S. government consider when attempting to harden the target?

Discuss the challenges associated with protecting the homeland and balancing privacy and civil liberties. Is there a conflict that exists between the law, ethics, and politics and does this present challenges in homeland security?

Critique the homeland security enterprise’s capability to meet emergent future challenges while balancing civil liberties.

Technical Requirements

The paper must be at a minimum of 8-12 pages, or 2-3 pages per question (the Title and Reference pages do not count towards the minimum limit).
Scholarly references should be used. At least 2 scholarly sources per page of content.
Type in Times New Roman, 12 point and double space.
Follow the current APA Style as the sole citation and reference style
No use of Wikipedia or encyclopedic type sources. It is highly advised to utilize books, peer-reviewed journals, articles, archived documents, etc.

Based on your reflections on working with students for whom English is an additional language, create a visual representation of your choice (i.e., brochure, table, graphic organizer, PowerPoint) that includes five technological resources that could be used to enhance teaching within a multicultural educational setting.

Include the following:

Define multicultural education and its purpose.
The title and brief descriiption of each of the resources or websites, including a link to each resource.
How you would incorporate the five technological resource tools into your teaching.
Rationale for each resource that explains how the resource aligns with the theoretical framework of multicultural education.
Why teaching ELLs from a multicultural perspective is important.

Discuss ,analyze and evaluate the economic indicators and infrastructure of Guatemala.

Write about a business and discuss legal issues and stuff that could arise.
Write a paper that 1) provides details on the business you are going to have, 2) explains why you chose the business structure that you did, 3) explains ethical dilemmas you may encounter in starting this business, and 4) discusses potential legal issues of which you must remain aware. A complete analysis of potential legal issues will explain what the potential legal issue is, when it might occur, how you could keep the legal issue from happening, and the consequences (i.e. legal, financial, etc.) of failing to identifying the problem before it occurs.

For details on your business, be sure to include the following:

Business name
Location
Legal structure (sole proprietorship, LLC, S Corporation, or partnership)
Mission statement
Descriiption of products and services and how they meet the needs of the marketplace
Target market (who will buy your product or services)
Competitive advantage (what sets you apart in the marketplace to allow you to succeed)
Objectives and goals (plans for growth)
Written Assignments…

Must have a separate title page presented in APA format.

Must sight a minimum of THREE (3) references on a separate reference page presented in APA format. (You may use your text for one of the references.)

Must be submitted in the course assignment window as a Word document and not in PDF format. This allows for the instructor to make edits and notes directly to the paper.

Your paper should use a 12 point font, a minimum of 4-6 pages, be double spaced, and use APA formatting to cite references on the last page of your assignment (if you use any external sources).

Remember that you are being graded on the number of potential legal issues that you can identify.

This is a continuation of the previous assignment, which I will send you. This is a group assignment, and the report structure for my part is as follows：Report Structure

Title page.

Please include the following details: Student name, ID, Case name

2. Index

Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.

Executive Summary (5%)

An executive summary is often read by management first. It should clearly and precisely tell the reader:
• What the report is about – An overview why you are doing this marketing plan.
• The key findings – The key Strengths, Weaknesses, Opportunities and Threats that your analysis has
uncovered.
• The key recommendations or solutions – A summary of the Objectives, Strategies and Tactics (using the
business marketing mix) that you intend to use.
• Why your Strategy and Tactics will achieve the Objectives.

Note that an executive summary is written in post-tense.

Clear, easy to read and with page numbers. It must list all sections of the report by heading; including the
appendices. It tells the reader all the areas you have covered and researched in a quick and easy to find manner.

3. Introduction (Aim for 150 to 200 words maximum). (2.5%)

• Introduce the report and what you intend to achieve.
• Briefly describe the analysis you will carry out and how the report will be presented.

Note that an introduction is written in pre-tense.

Collaborators (10%)

Who are your client’s important collaborators? Use the following models to determine this:
• Key collaborators
• Key co-opetition

You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.

Critical Success Factors (2.5%)
From your analysis done in so far, including from assessment 2, what appear to be the top 5 Critical Success
Factors? How does your client compare against their top 2 competitors, on these factors?

You need to introduce your analysis and explain how the models work. You need to assume the reader does not
know what the analysis models are.

Summarize this 6 topics in an essay
Epidemiologic Principles and Methods
Problems and Limits of Epidemiology
Why is statistics so important for public health?
Role of Data in Public Health
The “Conquest” of Infectious Diseases
The Resurgence of Infectious Diseases