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WEEK 6 ASSIGNMENT – CUSTOMERS, VALUE PROPOSITION, AND COMPETITION BRIEF
Week 6 Assignment – Customers, Value Proposition, and Competition Brief
Overview
The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.
Preparation
Review your market research and consider the following questions:
Customer Profile: What are the important characteristics of your target market?
Value Proposition: What are the features, benefits, or differentiation of your client’s services?
Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next assignment. Do the following:
Describe your client’s service, its features, its benefits, and what makes it different.
Describe the target market and customer profile.
Demographics, income, education, location, etc.
Assess the competitive environment including:
The competitors and services within your defined competitive area.
Pricing information—if you have this information available; pricing information is not required for this project.
Additional Requirements
Resources: A minimum of four sources should be used in your research. Choose sources that are credible and relevant. For help with research, writing, and formatting citations, access the Strayer Library or review library guides.

Prepare a 3-4-page plan that states your recommended course of action and analysis to leadership for selecting a performance appraisal system in the provided scenario.
Workplace appraisal systems are extremely challenging and the differences among appraisal systems are quite significant. Although intended to be beneficial for HR-related decision making and a vehicle for determining raises, promotions, training, retention, and much more, most people see workplace performance appraisal systems as an uncomfortable and disagreeable process. The reasons for these perspectives by employees, supervisors, and HR professionals typically have to do with incomplete or inaccurate choice of performance appraisal methods. In this assessment, the SHRM behavioral competencies of Leadership and Organizational Navigation and Consultation and Critical Evaluation as well as the HRM content knowledge areas of Workforce Planning and Employment and Human Resource Department will be important for supporting your recommendation for a new performance appraisal system.
Introduction
Scenario
You are a newly hired HR professional in a medium-size community hospital, which is in a growing mid-western city. The hospital is a general health care services setting with no competition in the local area. The hospital has board-certified fellowship medical professionals who offer superior care to all the hospital’s patients. The mission of the hospital is to support a comprehensive range of health care for the local community and surrounding area.
The hospital has grown from two HR staff members to six HR professionals supporting over 700 employees and the same performance appraisal system has been in place for several years. The hospital administration team is not all that comfortable with any system of appraisal but has accepted that one is required.
The hospital currently has a healthy employee engagement program. Part of the program is a yearly organizational satisfaction survey that over time has provided employee input about what they perceive as a lack of performance appraisal effectiveness. Some employees feel the current performance appraisal system is not capable of identifying struggling employees. The same small group of employees feel that the current performance appraisal system is inflated. At the same time, it is also described as not having the capacity to recognize the best performers in the organization. There is a stated desire from a small minority of employees for a performance appraisal system that can better differentiate performance outcomes. This is particularly important in an organization with a broad spectrum of health care professionals who range from surgeons to custodial staff, all essential to the hospital’s success.
The current performance appraisal system is similar to the traditional academic evaluation system and it has five levels of performance: superior, outstanding, contributing substantively, developing, and needing improvement. The leadership in the hospital insists that a new three-level (3-superior, 2-contributing substantively, and 1-needing improvement) will favorably respond to the employees’ viewpoint. This new appraisal system that tracks the assignment of each performance level by employee would limit how many threes would be given every year, thus most people in the organization would fall into the category of proficient. This has led to loud feedback from a majority of employees who feel they are not accurate recognized or valued. In fact, the new performance appraisal has negatively impacted overall employee morale.
Your Challenge
As an HR professional in the organization, you desire the best outcome for your organization and its employees, and are not sure if this three-level system would be best. Your challenge is to select the best course of action among the following options and recommend that action to the leadership team. You can recommend 1) they retain the current five-level performance appraisal system, 2) they adopt the three-level system with forced-distribution preferred by the leadership team (3-superior, 2-contributing substantively, and 1-needing improvement), or 3) they adopt an alternative appraisal system from any source.
Prepare a 3–4-page plan that states your recommended course of action. Along with your recommendation, include the following:
Analyze how your proposed HR solution to an HR challenge contributes to organizational goals and strategies.
Identify 5–6 performance appraisal systems and their attributes and then select one type for the third alternative in this scenario before making a decision.
Weigh the impact on each group as you consider the three options. The majority did not complain about performance appraisal inflation and the minority did. What are the implications of rejecting the minority’s request for what they see as a rational and effective system? What are the consequences of having a majority or employee-rated system?
Include the barriers, consequences, or outcomes that you see for the course of action you have chosen.
Explain the role of the HR practitioner in advancing a proposed HR solution.
Briefly explain the role you will take to influence the eventual outcome. Consider aspects of leadership, negotiation, and consultation.
Discuss the application of any SHRM behavioral competencies to the process of solving an HR challenge.
Which SHRM behavioral competencies do you think are most directly applicable to a successful resolution of this challenge, and why?
Additional Requirements
The deliverable for this assessment applies professional skills in HRM to workplace situations that you will likely encounter in your day-to-day work in HRM. As part of your learning, we focus on the development of effective professional communication skills for the workplace. Your assessment should meet the following additional requirements:
Length: Your plan should be 3–4 typed, double-spaced pages, plus the cover and resources pages.
The first page should be a cover sheet with your name, the course number, assessment title, and date. No other information is required on this page.
The last page should be the reference list.
Organization: Make sure that your assessment writing is well organized, using headings and subheadings to organize content for the reader.
Font and font size: Times New Roman, 12 point.
Resources: Use 2–10 resources from peer-reviewed articles.
Evidence: Support your assertions with data and/or in-text citations.
APA formatting: Resources and in-text citations are formatted according to current APA style and formatting.
Written communication:
Support main points and recommendations with relevant and credible evidence.
Address the appropriate audience, using familiar, discipline-specific language and terminology.
Use spell-check and other tools to ensure correct spelling and grammar.

When a U.S. company expands from domestic markets by exporting, what are some of the HRM challenges the company faces? What challenges will be presented when a company changes from simply exporting to operating as an international company? When an international company becomes a global company? Use examples from current news stories or articles to support your answer.
Read “Taking Responsibility: BP Australasia’s Sustainable Workforce” at the end of chapter 15 and answer the following questions and support your answer:
a. Discuss some of the challenges Waterman faces as an American leading an Australian company.
b. What are the differences between HRM at a U.S. company and at BP Australasia?
c. Identify the diversity initiatives at BP Australasia that would be effective in a U.S. company.
What are the elements of a high-performance work system? Which of these elements impact human resource management, and why?
If deception can win a company customers, employees, and investors, how can high performance be impacted by ethical behavior?

Hi, I need an essay for my Philosophy class due by Sunday night. I posted pictures of the rubric and it has everything pertaining to the essay and what is required. It also needs to be single spaced. Thank you, I appreciate it!

Write an argumentative essay that you received the grade 90 discussing do violent video games behavior problems.

Write a law case study on The systematic rapes that are conducted by ISIS and I need to get a first in the paper.

It’s like a mini dissertation. So literature review on systematic rapes. Define the type of crime. It’s a cast study regarding crimes of powerful law module

they can use newspaper articles but mainly academic article and books. They need to explain the crime and consequences caused. Include legal, political and moral frameworks

Oscola referencing

1-Project title
2-References
3-Project focus:
4-System requirements:
5-Modelling: Key-value modelling , Markup schemes , Graphical modelling , Object oriented
modelling , Logic-based modelling , and Ontology-based modelling

6-Reasoning
Supervised learning , Un-supervised learning , rules , Fuzzy logic , Ontology-based , and Probabilistic reasoning

7- Distribution: Publish/subscribe and Query

8- Architecture: Component based architecture , Distributed architecture , Service based architecture , Node based architecture , Centralised architecture , Client-server architecture

9-History and Storage

10- Knowledge Management

11- Event Detection

12- Context Discovery and Annotation: context Discovery and context Annotation

13- Level of Context Awareness: High level and Low level.

14- Security and Privacy

15- Data Source Support: Physical sensors, Software sensors , Mobile devices , Any type of sensor

16- Data Processing: Aggregate , Filter

17- Real Time Processing

18- how to build up the system: including description about components, hardware, software, implementation language and network description.

Each student is required to complete a 3-5 pages’ Project on a public Company.
The Project must include the following and support your calculations by stating your assumptions:
1. Provide sources of your information and bibliography (in addition to the 3-5 pages).
2. A brief Introduction and Overview of the Company.
3. State whether the Company is Mature, Growing, or Declining and support your statement.
4. Calculate the Company’s Weighted Average Cost of Capital (“WACC”).
5. Provide at least five years of Free Cash Flow Projections for the Company to be used to
determine and calculate the intrinsic value of the Company.
6. Calculate the Valuation of the Company using your Free Cash Flow projections and the Weighted
Average Cost of Capital using the Discounted Cash Flow Method.
7. Determine the Market Value of the Company as Price per Share and provide commentary on the
Market Value versus your Intrinsic Valuation Calculation of the Company, that is compare the
price per share from your calculations and compare that calculation to the market price per
share.
8. Identify a new growth product that does not currently exist in the Company’s portfolio of
products that would potentially increase the shareholder value of the Company.
9. Provide a Conclusion of your analysis including commentary as an investor are you a Buyer,
Seller, or Hold (if you currently hold the Company’s security).

Choose a topic from the Points of View Reference Center found in the Campbell library database.
Write a 3-4-page essay where you address the following:
Section 1:
Introduce the topic
State your thesis – the position you are taking on the topic.
Section 2:
Write a summary of the topic and at least three major points to support your point of view. Section 3:
Write a counterargument section where you address opposing viewpoints and refute them.
Section 4:
Write a conclusion.
Section 5:
List your sources

For
your initial post, submit a draft of your presentation for feedback from your
peers and instructor. Follow the guidelines in the Final
Project Part II Guidelines and Rubric PDF document when
putting together your presentation. Your initial post of your presentation must
be submitted by Thursday, as stated in the Discussion Rubric document.

In response to your peers, give feedback to two other students’ presentations.
Select presentations that have not been reviewed. If they have all been
reviewed, select the presentation with the fewest reviews. Remember that the
presentations may not be drafted in their entirety. Feedback should focus on
how effectively your peers are communicating their messages through the
presentation tools that they chose.

Consider the following when responding to your peers:
Is the information presented in a logical and
coherent manner?
Is the presentation relevant to the educational
stakeholders?
Does the presentation include appropriate graphics
such as tables, illustrations, or visuals?
Are the selected graphics relevant to the
educational stakeholders?
Make suggestions on how your peers’ presentations
could be formatted more effectively.
Note:
If you do not post your presentation by the end of Thursday, you will not be
able to participate in the discussion and will be given no points for the
discussion.
To
complete this assignment, review the Discussion
Rubric PDF document.