Discussion Question Chapter 2: Analyzing Marketing Efforts
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43 unread replies.
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43 replies.
Step 1: Choose an Organization
Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you’re interested in, and for which you can observe the marketing efforts.
If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don’t address trucks but choose a particular model of truck, or Corvettes.
Step 2: Explore the Organization’s Current Marketing Activity
Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?
Step 3: Post to the Discussion
Put the following information into your post:
Company name
Headquarter location (city, state/province, country)
Industry
Web site
Why you chose this organization
What marketing efforts you can see the organization doing
Step 4: Respond to Classmates’ Posts
After you have created your own post by Wednesday, look over the discussion posts of your classmates and respond to at least two of them.
Guidelines for Selecting an Organization
Identify an organization working in an industry or area that interests you. Choose carefully because, during this course, you will create a marketing plan focused on this organization. Think broadly about the type of organization you’d like to focus on. If you choose a very large organization, you’ll need to pick a specific product or service to explore. Small and medium-sized businesses tend to work well.
You’ll need an organization for which plenty of content is available to help you with the analysis you’re trying to do. You may be able to find primary information, or you may need to do research and create informed hypotheses (guesses) based on your research.
The following table lists a number of industries and sample companies you might consider. After this discussion post, you’ll have one week to change your selection if you decide to take a different path for the marketing plan.
Industry Organization Examples
Healthcare United Healthcare, Kaiser
Entertainment Dave & Buster’s, Regal Cinemas
Banking & Financial Services Simple, Charles Schwab
Sporting Goods Nike, REI, Bass Pro
Clothing, Shoes, Accessories Guess, Tom’s Shoes
Dining, Food Service Jimmy John’s, Five Guys, Sysco, Kellogg
Hospitality Marriott, Kimpton, Comfort Suites
Retail Zappos, Macy’s, Dollar Tree, Trader Joe’s
Packaged Goods Hershey, Hain Celestial
Technology SpaceX, Snapchat
Manufacturing Boeing, John Deere
Transportation Virgin Atlantic, Carnival Cruise Lines, Uber
Automotive Tesla, AutoNation
Business & Consulting Services VistaPrint, H&R Block, Jackson Hewitt
Non-profit or Charitable Organization Museum of Modern Art, The Trevor Project, Kiva, Wounded Warrior Project
Best Writer
Write a three- to four-page editorial in which, based on your evaluation of a number of websites, you make a recommendation on what the minimum wage should be in your city or state.
Write a three- to four-page editorial in which, based on your evaluation of a number of websites, you make a recommendation on what the minimum wage should be in your city or state.I have attached the instructions to the point. The state is Kansas. These are the sources: Sources: You can locate these by typing the titles into your search bar in your browser.
“Increase in Minimum Wage Kills Jobs,” Employment Policies Institute, OpEd
“Minimum Wage and Job Loss: One Alarming Seattle Study is Not the Last Word,” Arindrajit Dube, New York Times
“New Minimum Wage Hikes Set to Kill Jobs in 2018,” Brendan Pringle, Washington Examiner
“The Controversial Study Showing High Minimum Wage Kills Jobs Explained,” Jeff Guo, Vox
“Study: Seattle’s $15 Minimum Wage WORKED,” David Pakman, HuffPost
write a three- to four-page editorial in which, based on your evaluation of a number of websites, you make a recommendation on what the minimum wage should be in your city or state.I have attached the instructions to the point.
MLA 9. 3/4 page Editorial write a three- to four-page editorial in which, based on your evaluation of a number of websites, you make a recommendation on what the minimum wage should be in your city or state.I have attached the instructions to the point. The state is Kansas. These are the sources: Sources: You can locate these by typing the titles into your search bar in your browser.
“Increase in Minimum Wage Kills Jobs,” Employment Policies Institute, OpEd
“Minimum Wage and Job Loss: One Alarming Seattle Study is Not the Last Word,” Arindrajit Dube, New York Times
“New Minimum Wage Hikes Set to Kill Jobs in 2018,” Brendan Pringle, Washington Examiner
“The Controversial Study Showing High Minimum Wage Kills Jobs Explained,” Jeff Guo, Vox
“Study: Seattle’s $15 Minimum Wage WORKED,” David Pakman, HuffPost
Explain and evaluating the Mayo Heath Clinics page for ADHD and how it relates to criteria of Accuracy, currency, and authority.
Explain and evaluating the Mayo Heath Clinics page for ADHD and how it relates to criteria of Accuracy, currency, and authority. Effective hook and thesis statement.
Why do today’s magazines target specialized audiences for readership?
Critical Thinking Questions
INSTRUCTIONS
Chapter Questions 1 covers chapters one through five. After studying the appropriate chapter, students should type 1 full page (double-spaced, 1” margins, 12-point font, Times New Roman or Calibri) for each answer. Keep that answer in a file, and after each chapter another answer until you have all 5.
CHAPTER 1: Newspapers
How have newspapers changed with the digital age? Discuss the pros and cons of online versus traditional newspapers. Which do you think is superior and why?
CHAPTER 2: Magazines
Why do today’s magazines target specialized audiences for readership? Give 3 specific examples and the reasons for each.
CHAPTER 3: Recordings
Why is file-sharing harmful to the recording industry? Explain the measures that the industry has taken and evaluate their effectiveness. Do you consider file-sharing stealing? Justify your answer.
CHAPTER 4: Radio
Why was (and is) Federal regulation of the airwaves necessary? What are the main components of the 1996 Telecommunications Act? Discuss why it is, or is not, beneficial to Americans.
CHAPTER 5: Movies
Analyze movie industry self-regulation. Discuss MPPDA and the Hays Office production codes and the current MPAA ratings. Do you think we should abandon NC-17? Explain your answer.
Write a paper Evaluating the Mayo Heath Clinics page for ADHD and how it relates to criteria of Accuracy, currency, and authority. Effective hook and thesis statement.
Write a paper Evaluating the Mayo Heath Clinics page for ADHD and how it relates to criteria of Accuracy, currency, and authority. Effective hook and thesis statement.
Discuss on the Sociology Concepts Movie Forrest Gump
Discuss on the Sociology Concepts Movie Forrest Gump
All papers for all classes will be submitted as a Word document only. No
hard copies will be turned in. No google documents or shared documents can be
submitted. Your paper must be a Microsoft Word Document. Contact Distance Learning
to get your Free copy of Microsoft 365.
Times New Roman, Verdana, Calibri – the 12-point font (yes, it has to
be typed)
Cover
Page: name, class, and section (example: SOC 531-W1), title, date
Use APA
format (cover page, margins, citations – if your paper requires).
However, you
will have no citations if you complete your paper using illustrations or
applications that
are YOUR
OWN (without providing concept definitions) If your work demands references,
they need to be provided in APA format.
Double-spaced
Your
paper will need to be 4- pages min. (not including the cover page)
Must be emailed
to me or uploaded to Blackboard / Canvas by the due date.
The paper must be submitted as a Word document (.doc or .docx). I
cannot open a google document or any shared document.
IMPORTANT
NOTE:
Do NOT
even THINK of looking at movie review websites for any part of your paper. Several students get a zero every semester
and fail the course using lines, phrases, or thoughts from a movie review
website. I will be checking, and doing
this is plagiarism. It could end your
college career, go on your permanent record, and cause failure in the course.
Points
Are Earned as Follows:
Introduction 10 points total:
10 points
– Introduce the movie/paper – basic plot – in the context of sociological
principles. You will synthesize –
bring together – sociology and the movie plot.
List the
four broad categories you will be covering.
Integrate or weave in the list of categories within your
introduction. It must be a
well-developed paragraph with a depth of thought and good grammar.
Body
Paragraphs (20 points each – there will be at least four body paragraphs) – 80
points total
Open
with your category in a clear topic sentence
Within
the paragraph, apply three examples of entirely different concepts to a
movie scene under that category’s topic.
For
example (1 paragraph would look like)
Category
– socialization – described in the topic sentence
Five
points – Develop example 1 (your first topic related to socialization,
for example – family as agent of soc) from a movie relating to the family
as an agent of socialization. Do
not define family as an agent of soc but apply a scene from the movie
that shows an example of the concept.
Five
points – Develop example 2 (your second topic related to socialization,
for example – nature vs. nurture) from a movie relating to
nature/nurture. Do not define
nature/nurture but apply a scene from the movie that shows an example of the
concept.
Five
points – Develop example 3 (your third topic related to socialization,
for example – The Looking Glass Self) from a movie related to The Looking
Glass Self. Do not define The
Looking Glass Self but apply a scene from the movie that shows an example
of the concept.
Five
points – for paragraph development, communication of ideas, and grammar.
Each paragraph, like the example, would be worth 20 points, and you
will do 4 – based on four different categories.
These will total 80 points.
Conclusion
– worth 10 points total
Ten
points – Evaluate – present your defended opinion of how well (or not) the
movie related to sociology.
Integrate this into your paper’s concluding statements.
Must be a well-developed paragraph with a depth
of thought and good use of grammar.
947987
3 hours ago
Correction 4 pages not including cover letter
Write an overview of the curricular controversy surrounding the 1619 Project.
Write an overview of the curricular controversy surrounding the 1619 Project.
Optional Reading
Here are some examples of 1619 curricula being used in schools, if you’d like to take a look: https://pulitzercenter.org/lesson-plan-grouping/1619-project-curriculum (Links to an external site.). (Links to an external site.)
Upload your summary of “Past Tense” here by noon (lunch time). Only upload .doc or .docx format. 1) Write between 200 and 250 words (feel free to write more than 250, if you are feeling inspired); 2) be comprehensive–this is a summary of the “whole” article; 3) offer a title that brings out what you think the main point of the reading is; and 4) use your own words as much as possible. Do not write like this: “Waxman says this. Then, Waxman claims this. Waxman then suggests this, and then this.” Try as much as you can to present the ideas alone, only alerting the reader to Waxman’s authorship from time to time. See Research and Reflection Assignment 2: Hannah-Jones “The Idea of America” for help with summaries.
Write an argumentative essay on the importance of school Uniforms .
Write an argumentative essay on the importance of school Uniforms .
Write a definition paper on the : Cultural Dimensions
Write a definition paper on the : Cultural Dimensions
As a precursor to the assignment you will submit in Unit 10, you will address cultural dimensions as seen in your learning activity and the reading on pages 163–165 from Chapter 5 (Hofstede’s framework and the GLOBE framework). Review these and do some research on the Internet. Then address topic 2:
For a fictitious company that has manufacturing facilities in the United States and one other country of your choice (for instance, Brazil, South Africa, or India), select two of the five value dimensions from Hofstede’s framework (from pages 163–165 in Chapter 5), and compare/contrast these dimensions with how the United States facility would be run versus the one you have selected, based on these work-related values.