Best Writer

Explain how Edward Gorey plays with and against the idea that books or children books are supposed to provide moral instructions and uplift?

MKTG 3450 – Marketing Plan Q&A
I received a few questions this morning (last night) about the marketing plan that’s due next week. I prepared
this document to answer those questions AND address some issues that came up with the plan in previous
terms.
Let’s start by getting a little perspective on the marketing plan you need to create. To do this, I’m going to ask
you a series of questions…
First, for the purposes of this project…
Who Are YOU? – You are the “Marketing Manager” for a company called ML Backpacks.
Who/What is ML Backpacks? – It is a division or wholly-owned subsidiary (your choice) of Prime Apparel
formed for the purpose of “launching a new line of backpacks”.
Who Am I? – In the game (simulation), I’m Susan, Chief Marketing Officer at Prime Apparel! You met me in the
first Mini-Sim. I’m also Dr. Loveland, your instructor charged with assessing whether you understand and can
apply the steps in the strategic market planning process!
Put yourself in this frame of mind. Pretend I hired you (and a couple of dozen others) as a “marketing manager
intern” at Prime Apparel. I put you through our marketing management training program that included a
review of the major decisions facing marketing managers and nine tutorials that assessed your marketing
decision-making skills and gave you multiple chances to master various strategic marketing concepts.
Now, at the end of the program, I’ve given you one last chance to prove that you know, understand, and can
apply the steps in strategic marketing planning to manage a specific marketing campaign by writing a
marketing plan and then proving your skills in a simulation game…
What have I asked you to do first? Develop a written marketing plan to “launch a new line of backpacks for
ML Backpacks.”
So, with that perspective firmly in mind…
What is a marketing plan? Go to page 80 in your textbook. It is an “abbreviated example marketing plan” for
a small jet taxi service. You’re going to want to follow along with that marketing plan as you read the rest of
this document…
What is the first step you need to take to do develop a marketing plan? Conduct a thorough situation
analysis.
What is the first step in conducting a situation analysis? Analyze the macro-level external environment
What are the political/legal, sociocultural, technological, and economic factors that could affect your launch of
a new line of backpacks?
Now, you might be tempted to think this doesn’t apply to the simulation since it isn’t a real environment…you
would be wrong, and here’s why…
The environment may be simulated, but it behaves realistically (at least as far as it is possible in a small-scale
simulation game). The system gives me the option of throwing a new change in the external environment at
you every single round…and I took full advantage of that option! Some of these changes may be in the macro-
level environment such as a change in consumer preferences (sociocultural). In my role as CMO of Prime
Apparel, I want to know you understand the relevant factors that could affect your plans.
…more importantly (at least as far as your grade is concerned), this is where you demonstrate to me (your
instructor) that you can think critically about a business and identify ways that the macro-environment could
affect that business. Remember that the broad goal of this assignment is to demonstrate that you understand
and can apply the steps in the strategic marketing planning process…ALL the steps, not just a few of them!
What do I need to do next? Analyze the competitive environment.
You’ll start with the macro-competitive factors discussed in the example (threat of new entrants, rivalry
among existing firms, threat of substitutes, and bargaining power of buyers and suppliers). Remember that
you are thinking about the backpack market as a whole…what are the macro-competitive forces in that
market. The simulation doesn’t give you this information, you’re going to need to think critically about the
elements and discuss how they would influence competition in the backpack market…the real backpack
market, not just the simulated one!
You should also do a thorough analysis of your specific competitors. For the simulation, you actually have two
groups of competitors to consider…the simulated competitors in the game AND your classmates who are
playing the same game.
You have five simulated competitors in the game. What do you know about them that could influence the
market segment(s) you target and the product/price/promotion/distribution strategies you choose to reach
that target! What will you need to do to beat them on the KPIs shown in the guidelines (net profit, ROM, mkt
share, revenue, units sold, customer satisfaction, and product satisfaction)?
If you didn’t take notes related to competitive actions in the mini-sim, you can use the tutorial to get a feel for
who they are targeting and what strategies they are likely to pursue.
Your second group of micro-competitors is the other students playing the game. The “instructor assigned”
grade does the same thing the simulation grade does but it compares your results to your classmates’ results.
It is important to consider that it is possible to beat the simulated competitors with a fairly large variety of
strategic choices. The simulated competitors will adjust to you and to each other… your presence in the
simulation influences the strategic choices of the other competitors and their choices should influence you.
That’s not the case in the competition with your classmates since you do NOT know what they are doing…you
don’t know how much revenue or profit they are earning and you don’t know how many units they are selling.
Thus, you need to pay attention to the Maximum and Average benchmarks I gave you in the guidelines…if
you’re underperforming, you might want to adjust your strategy (or expect a low grade for the 2
nd part of your
simulation grade).
What else do I need to analyze in the environment? You need to conduct a SWOT analysis, which means you
need to identify the internal strengths and weaknesses of ML Backpacks. Most of this will be made up by you
since the game doesn’t tell you much about the company characteristics…but some of it should be obvious
(hint, one weakness is that you’re a new company with no experience in the market).
End the situation analysis section with a SWOT matrix like the one shown that identifies the broad strategic
options for ML Backpacks to enter the backpack market.
What is the next step in strategic marketing planning? Conduct market research.
There’s quite a bit of market research results provided in the simulation, especially about the target market.
Some of it is secondary research (e.g., reach & pricing of promotional methods) and some is obviously primary
research (market size & preferences, response to positioning messages, etc.). This section should summarize
key research findings that would influence your choice of a broad strategy for entering the backpack market.
…and you can treat the tutorial as “test marketing” to collect additional information about competitors, the
backpack market, and the relationship between outcomes and various product, price, place, and promotion
options. Report results that you’ll use later to justify your choice of a basic strategy for entering the market.
What’s the next step in strategic marketing planning? Set your goals and objectives.
I would suggest you set goals related to the KPIs since that is what determines your score against the
simulated competitors in the game AND the real competitors outside the game! This section can be a list of
broad goals and specific objectives. Demonstrate understanding of the characteristics of effective objectives
you learned in previous coursework (for example, SMART objectives – Specific, Measurable, etc…).
What’s the next part of a marketing plan? Identifying your target market.
Specifically, you need to talk about market segmentation, explain which segment you are targeting, and how
you will position your company/product to that segment.
The simulation gives you a TON of information about the different market segments…and you can generate
more information using the tutorial. Here is where you prove to your boss (me) and your instructor (also me)
that you understand how marketers segment markets (what variables are most important, how do
demographic or other differences influence needs and demands of each market). Use appropriate
terminology…Chapter 7 tells you the broad categories of variables that can be used to segment consumer
markets (e.g., demographics, psychographics, etc…)…demonstrate that you understand that by classifying the
information the simulation gives you about each market segment.
Next you would select your target. While, in the real world, you might select multiple markets, the simulation
allows you to specify only one of the 5 possible segments as your target.
Note that, with the data, you may be able to identify a secondary target for most backpack designs (another
group that, while not your biggest customer group, might also buy your backpack with the right distribution,
pricing, positioning, and advertising strategies.
In the plan, you’ll explain and justify your choices for a primary target market (and for the secondary target if
applicable).
Finally, in this section you want to tell me how you will position ML backpacks relative to your competitors to
serve the selected target. For example, if you think your market is price conscious, then you’d mention the
importance of pricing at or below competitors. Etc…
What comes after the discussion of market segmentation, targeting & positioning? Marketing mix
strategies.
Here you’re go through each of the marketing mix elements (product, place, price, promotion) and explain
your strategy for reaching your selected target market. For example, for product, you could clip an image of
your backpack from the tutorial and describe why you selected the features you selected. For price, you might
say something like, “We set a price of $___ because it provides a gross margin of ___% or $___ and is slightly
___________ with the average price the target market is willing to pay. We also believe this price blah, blah,
blah, blah.
Do I need to talk about implementation? Yes.
This section would be somewhat less detailed than a real world marketing plan that would include such things
as assigning responsibilities to employees and providing an implementation calendar. However, there is still
information you can include to demonstrate your understanding of what’s involved in implementing a
marketing plan. You can give me a broad calendar (in the Q1 we will advertise in ____ and ___, in Q3 we will
modify/add ______ to reach out to our secondary target…blah, blah, blah…). This only needs to be a
paragraph or so.
You’ll want to include a sales forecast and a budget…you can obtain the numbers for this by playing with the
tutorial. …and you might want to forecast both $ sales (revenue) and unit sales since both are important KPIs
used to judge your performance. What results do you expect in Q1…at the end of year 1?…at the end of year
2? How much money will you need to implement the plan? What is your promotional budget per quarter?
Year?
Finally, wrap up a brief discussion of some control measures. What KPIs will you monitor to make sure you’re
on track to achieve your long-term goals…how you might respond if your strategies aren’t working the way
you expected at the end of the first quarter?…the first year?
Wrap it all up and put it in a pretty package…add a cover page, an executive summary, professional formatting
(single space please), maybe some graphs or images or ?? to make it look like something you would hand to
the CMO of a large company or to the upper managers at your workplace who asked you to provide a plan for
a similar marketing project…

Discuss the relationship between public budgeting and public policy, political influences on revenue and expenses. Th essay should address the relationship between public budgeting and public policy along with explaining the political influences on revenue and expenses. Draw a connection between the political envirionment and establishemnt of public policy as it relates to public budgeting. Discern stakeholders in specific public policy. Differeniate between a public budget and private budget.

Larry has attended the clinic at his local hospital. Larry is seen by Dr Fisher who informs him that he is HIV positive. Dr Fisher counsels Larry about the diagnosis and advises Larry to contact his sexual partners to inform them of his status. Larry starts a course of treatment.
For the last 18 months Larry has been in a relationship with Kristen. They are expecting a baby in 2 months’ time. Before this relationship Larry had a series of sexual partners.
On a subsequent visit to the clinic, it becomes clear to Dr Fisher that Larry has not told Kristen of his HIV status. Dr Fisher is aware of the impending arrival of their baby and tells Larry that steps should be taken to assess whether Kristen is HIV positive and whether the baby is at risk so that necessary treatment may be started.
Larry adamantly refuses to tell Kristen and says that if she is told without his consent then he will stop his course of treatment.
Answer the following questions:
1. If Larry stated that he was going to have a dental surgery next week – could Dr. Fisher disclose his HIV status to Larry’s dentist?
2. Balancing the need for privacy against the right to know – what is your recommendation – What should Dr Fisher do? Should Dr. Fisher inform Kristen?
In terms of organizing this assignment, we will be using the I-R-A-C method again.
Your issue statement should be: The issue at hand relates to the privacy rights of Larry. Specifically, can Larry’s medical doctor disclose his HIV+ status to his dentist and can Larry’s medical doctor disclose his HIV+ status to his partner and soon-to-be mother of his child.
In your rule section – be sure to clearly articulate the rules for this scenario. Note – there will likely be different rules for Larry’s dentist and Larry’s partner. Include any relevant ethical principles here that may also guide your decision making.
In your analysis section – apply these rules to the facts of this case. There should be a clear application for both the dentist and the partner.
In your conclusion section – include a recommendation for each of the questions. Should Dr. Fisher tell the dentist – Should Dr. Fisher tell Larry’s partner.
As always, and part of the reason we are using IRAC – your answers should go beyond just your opinion – and clearly explain your reasoning/rationale and, where possible, tie back into the information we have covered in the book/readings. I am not grading based on quantity – but rather quality. No need to write 3 paragraphs when 1 will do.
Written assignment #1 should be submitted via blackboard as a word document. Please remember to proofread your work – points will be deducted for spelling/grammatical errors. Points will also be deducted if the quested posed above are not answered.

The topic is Creating a Program to Prevent Childhood Obesity
Regardless of the topic you select, please address each of the following four discussion items in your paper in a separate labeled paragraph
Please provide a historical summary of your topic as related to sport
What are the sociological aspects of your topic?
From a philosophical perspective, what are the general problems associated with your topic area, and what solutions do you recommend?
Finally, politics is something that permeates just about every aspect of our society. Therefore, please share the political aspects related to your topic area.
Use at least five scholarly references.
In addition to the required number of pages for the assignment, you must also include a reference page, written in APA style and a title page.
Typewritten in double-spaced format with a readable style and font
12-point font or Times New Roman styles.Page margins Top, Bottom, Left Side and Right Side = 1 inch.
Your paper must be in your own words, representing original work. Paraphrases of others’ work must include attributions to the authors through citations (Miller, 2012). Limit quotations to an average of no more than 3-5 lines, and use quotations sparingly!

Your Research Paper Proposal should include the following in one document:
APA-compliant Title Page and Reference Page (a minimum of 5 scholarly references) and Proposed Topic: This is the problem statement or the specific area to be investigated.
Brief description: Discuss the area(s) that will be researched and/or investigated. Define the purpose of the paper. Discuss your objective for researching this specific subject area. This should be a good start into writing your paper. This “brief description” should be a minimum of one page.
Outline: Provide a brief outline of your paper in an outline format. The outline should include an explanation or plan of how you intend to organize your paper. Earlier in the term, I sent you a PowerPoint document titled, “Start with an Outline.” Please use this to craft your alpha-numeric outline.
Below is an example of an appropriate paper proposal and outline for this assignment. Please fill in the categories below:
An APA-Format Title Page
Paper Title

Description of the topic: (Brief description: minimum of one page). As with all assignments, double-space using Times New Roman – 12 point font.

(Outline Form) – Alpha-Numeric
I. Introduction
A. (briefly discuss items to be discussed in introduction)
B. (briefly discuss items to be discussed in introduction)

II. Discussion of Topic Research
A. (Research reviewed and discussions)
1.
2.
B. (Research reviewed and discussions)
1.
2.
C. (Research reviewed and discussions)
1.
2.

III. Summary/Conclusions
A. (Summary of findings)
1.
2.
B. (Critical reflection on the research)
1.
2.
C. (Conclusions)
1.
2.
IV. References (at least 5 references in APA Style should be included in this outline)
For future reference, these are the directions for the final paper:

You will be required to write one research paper this semester. The specifications are as follows:
5pages (double-spaced). Title page, table of contents, reference page, and diagrams are not included in the 5page minimum.

You must provide a 1-page outline of your paper in a separate document Your outline must include citations to five references and a brief summary of the references that you will use in your paper.

Explain how body chemistry theories explain crime?
How body chemistry theories explain crime?

Do
you agree with the theories?

Submissions MUST include a work cited page (Note: there must be a parenthetical citation at the end of each sentence that contains information from a source). The textbook can be one of the sources included on the works cited page (sources other than the textbook may/should be used as well).

Select ONE of the following topics to discuss in Writing Assignment 1. The writing assignment should be a minimum of 750 words. You should use information from the textbook and outside sources to complete the assignment in the textbook. You must include a Works Cited page and in-text citations. See the Writing Assignment Instructions for more information.
1. The textbook provides a definition of democracy and then points out that there are several different approaches to providing for democratic participation with the government. Based on what you have read, do you feel that the United States should be considered a democracy? Support your position using the elements of democracy found in the textbook and/or other materials you can find from legitimate sources.
2. The U.S. Constitution is the result of a series of compromises, some of which seem to be contradictory to the whole. Identify at least three compromises that were part of the final constitutional design. Which of these agreements do you feel was the most important to the creation of the Constitution?
3. One function of government in the United States is to provide access to transportation to businesses and citizens. Consider how the construction of roads and bridges and the maintenance of canals or waterways might look different under each of the types of federalism provided in the textbook. Which version of federalism do you feel would work the best?
4. Consider the roles of the President as presented by the textbook. Rank each of the roles in order of how they should be evaluated by a citizen when weighing which candidate they should vote for. Be sure to explain why you rank each role where you do.

Expectations & Instructions:
Students will select their topic from the list of Canadian ethical issues (see list below).
Students will answer the following questions in the body of their assignment:
Clearly and concisely explain the item/situation to be addressed
Identify why you believe there is an ethical concern/issue
Identify what, specifically, you believe makes it an unethical item/situation
Identify who, you believe, is being affected
Identify what, you believe, needs to be done to correct the issue and/or concern
Discuss the ethical theory that you identify with for this issue
Assignments will be written in a word document and exported to PDF for final submission. The length of the assignment should be 3-5 pages, double spaced. Font should be size 12, Times New Roman.
Please include a bibliography citing any news articles you referenced for your assignment.
Canadian Ethical Issues:
*Please select one topic from the list. If a topic does not interest you, you may research your own Canadian ethical issue and have it approved by Brooke *
Case against Boeing
Residential Schools
Ontario Bill 124
Vaccine Passports
Mandatory Vaccination in the Workplace
Emergencies Act Revoked
Freedom Convoy 2022
Russia Invading Ukraine
Vaccine Tourism

hi its sasha again, its the same essay as before it just has to be edited.
What do you mean by “intensity of the prevailing situation”? Can you get more specific there?

Probably no need to define poetry in your opening sentences since the focus of your essay is not so much in defining poetry but in discussing how certian poems either reflect or refute the “old position.”

Introduce, contextualize and define the “old position.” This is not a universal term but rather one that Robert Bly invented to frame his anthology.

TS#1 Which aspects relate and which aspects differ? Your topic senence should be a clear mini argument and contain the main idea of your paragraph.

Replcae “the author” with the author’s last name and pay attention to diversifying your sentence structures if it’s sounding repetative

Last sentence of body paragraph four should be a transitional sentence and thus super clear (avoiding words like “it” or “thing”)

For the Unit 1 Complete assignment, write a narrative essay (minimum of 1200 words) which addresses the questions and statements below. When finished, the essay should demonstrate a thorough understanding of the READ and ATTEND sections. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.
Discuss the competencies, according to the Society for Human Resource Management, that HR professionals require to be successful.
What is Human Resource Information Systems (HRIS)? What is its purpose and why is it important?
What are the five major components of the strategic management process that are relevant to strategy formulation?
Explain the challenges and opportunities that arise for human resource management during downsizing.
Discuss the three major responsibilities of the Equal Employment Opportunity Commission.

Noe, R. A., Hollenbeck, J. R., Gerhart, B., Wright, P.M., (2021). Human resource
management: Gaining a competitive advantage (12th ed.). McGraw-Hill Education.
APA format, 1200 words minumum