Parameters and guidelines for the term paper are as follows:
Select an organization, e.g., a corporation, company… preferably a publicly traded organization which trades on the United States stock market. This will ensure that there is public information available about the organization. Please do not use material you have written from a previous course – this will likely increase your similarity score, which could become a plagiarism issue, as discussed below.
The term paper should be at least 1,500 words. Please keep in mind that the word count requirements point out the minimum amount of effort that should be put into the paper. Word count isn’t everything because quality of writing and research matters as well, but it is an indication of the quantity of effort put into the assignment. Note that word count does not include title, abstract, or reference pages. Not following this requirement will significantly impact the grade.
You should support your paper with at least 3 scholarly peer-reviewed references in addition to your eText for a minimum of 4 total references. Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it’s best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information. Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability. Be sure to use the university library to help you find these types of scholarly references. The library has a setting in database searches that allow you to search for peer-reviewed articles only.
It is acceptable to use a company website for research, say for example if you are researching Apple, it’s ok to use www.apple.com to describe their mission, strategy, financials, etc.
The Term Paper should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via Turnitin.
References – Use at least 3 scholarly references in addition to your eText for a minimum of 4 total references.
The term paper should be at least 1,500 words of content. Please keep in mind that the word count requirements point out the minimum amount of effort that should be put into the paper. Word count isn’t everything because quality of writing and research matters as well, but it is an indication of the quantity of effort put into the assignment. Note that word count does not include title, abstract, or reference pages. Not following this requirement will significantly impact the grade.
You should support your paper with at least 3 scholarly peer-reviewed references in addition to your eText for a minimum of 4 total references. Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it’s best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information. Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability. Be sure to use the university library to help you find these types of scholarly references. The library has a setting in database searches that allow you to search for peer-reviewed articles only.
It is acceptable to use a company website for research, say for example if you are researching Apple, it’s ok to use www.apple.com to describe their mission, strategy, financials, etc.
The Term Paper should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via Turnitin.
References – Use at least 3 scholarly references in addition to your eText for a minimum of 4 total references.
The Term Paper structure is as follows:
Cover page
Introduction
Background and Context: Discuss type of industry, products/services, and how organizational vision and strategies have influenced their management.
Analysis of current managerial style and organizational culture.
One NEW recommendation by you that the company can embark on in the near future meaning the next one to three years. This can be a goal to fix issues the company may be experiencing, or to address new endeavors from a growth perspective. Ensure that these align with the organization’s vision and values. This recommendation must not be identical or very similar to anything the organization is planning already or is currently involved in. The management involves the four functions of management being applied to achieve some type of organizational goal.
For your recommendation you will select one goal that will be accomplish. This goal must be a specific goal following the SMART goal setting theory. That means the goal must be specific, measurable, achievable, relevant, and time bound.
Once your goal is selected for your new strategic initiative you will complete the following four areas regarding the four functions of management.
List and describe the 4 functions of management. Then, for each of the functions describe how your goal will be achieved by the organization. This section should be approximately eight paragraphs. Four paragraphs to describe the four functions, and then four paragraphs to apply the four functions to how the organization will address your recommendation.
Conclusion
Reference page
Best Writer
Describe the power the government could have and how they could own personal rights. like in the novel 1984.
Describe the power the government could have and how they could own personal rights. like in the novel 1984.
Discuss about new nurses on the importance of nursing-sensitive quality indicators.
Discuss about new nurses on the importance of nursing-sensitive quality indicators.
What was the role of health policy professionals in this case study and what leadership skills did they use to help contain health care costs?
Please read the following case study and answer the questions:
https://www.commonwealthfund.org/publications/case-study/2020/mar/massachusetts-health-policy-commission-spending-growth (Links to an external site.)
What was the role of health policy professionals in this case study and what leadership skills did they use to help contain health care costs?
Write a one page (12 font, Times New Roman, single spaced) paper on how portion sizes have changed over the years.
to understand the concept of portions and how they have changed over the years. Visit the Portion Distortion website:
http://www.nhlbi.nih.gov/health/educational/wecan/eat-right/portion-distortion.htm (Links to an external site.)
Click on the “Download Portion Distortion I slides set” link. Once you have viewed the slides go back to the main page and click the “Download Portion Distortion II slides set” link. Once viewed go back to the main page.
Write a one page (12 font, Times New Roman, single spaced) paper on how portion sizes have changed over the years. (10 points)
Address the implications of portion size in relationship to obesity in America today. Were you surprised at the information that you found? Why or why not? Justify with a minimum of two references to support your reasoning. (15 points)
Explain ways (minimum of 3) that could be used to encourage Americans to decrease their portion sizes. (15 points)
Will you make an effort to decrease your portion sizes? If so, how? If not, why not? (10 points)
Discuss the strategies used to position your brand.
PRINCIPLES OF MARKETING – BRAND ANALYSIS PROJECT
Situation & Assignment
You’ve landed your first job as an assistant brand manager. Your boss, Miranda Priestly, wants to make sure your company’s brand is remaining competitive, so she assigns you this project:
· Review all publicly available information related to your brand and the product category
· Prepare a detailed analysis of your brand and product category, and
· Make three recommendations to improve your brand’s competitive position based on the findings of your research. Your recommendations should be specific to the US market.
Product Category
The product category for your class is over-the-counter medicines. Note that there are several subcategories within this broad category (e.g., pain medicines, cold medicines, cough medicines, antacids, etc.) and many brands within a subcategory (e.g., for pain medicines – Tylenol, Aleve, Advil, etc.)
Objectives
In this individually-written report, you will demonstrate your writing, research abilities, and knowledge of concepts presented in this course. The assignment also gives you the chance to practice using charts and exhibits. As a bonus, the completed report can serve as your writing sample for internships and jobs.
Important First Steps
I will assign each student to a brand for the project. These assignments will be posted on canvas. The posting will have some extra brands listed in case you would like to change your assigned brand. Change requests must be made no later than 2/21/2022. No two students may use the same brand.
Report Structure and Deliverables
The report has two deliverables. Dates for these deliverables are in the syllabus. You must submit each deliverable on canvas as well as via email by 5 pm on the due date (or earlier). Late submissions will be penalized by 10% for each day they are late.
Deliverable 1 (Part 1): Market Analysis of Product Category—1000 words (25 points)
Submission deadline – 2/24/2022 by 5 pm.
This part should focus on two areas:
(a). Industry Analysis: What is the market situation for the category? Provide a short review of the market situation facing the brands in your competitive “space.” You should examine industry sales at the monetary level for the most recent 3-5 years, forecasts if available, trends within subsectors of your industry and market shares of main players.
(b). Environmental Scan: This section should address topics such as: key consumer trends, crucial political issues, technological changes, legal/regulatory challenges, and/or shifts in the nature of the competitive landscape within your industry. Choose issues that generally affect the performance of all players (i.e., some brands are affected more and some less, but the issues affect the group as a whole).
You will want to refer primarily to the concepts discussed in Ch. 3 and (to a lesser extent) Ch. 5 as well as class powerpoints/discussion.
Note: All students are strongly encouraged to have their submission reviewed by either the Center for Business Communication (CBC) or by our class TA. Please note who reviewed your report via a footnote displayed on the first page of your submission.
Deliverable 2 (Final Report): Parts 2/3/4/5 along with a revised version of your previous part 1 to form a complete paper. (75 points)
Submission deadline – 5/2/2022 by 5 pm.
Part 2: Segmentation, Targeting and Positioning — 500 words
This part 2 should focus on two areas:
(a). Segmentation and Targeting: What groups of consumers (based on factors such as such as demographics, psychographics, product benefits sought, etc.) are the most likely to buy your brand? Where are your deficiencies and where are opportunities? You are required to use the Simmons data for this portion of your paper. This is a natural place in your paper for multiple charts, figures, or graphs. (Please do not use charts directly exported from Simmons as these often contain far more numbers than you actually need, and thus are not very user friendly. I want to see that you can identify and correctly understand the important values. You’re required to take these numbers and create some of your own figures)
(b). Positioning: Discuss the strategies used to position your brand.
You will want to refer primarily to the concepts discussed in Ch. 9 and on class powerpoints/discussion.
Part 3: Brand Analysis –1000 words (SWOT does not count towards this word count)
This part should focus on two areas:
(a). Product, Price, Place, Promotion: Discuss the key product issues (Ch. 10-12). What types of pricing strategies are used for your brand? (See Ch. 13-14.) Discuss key distribution issues. What types of distribution channels are used and why? Compare point of sale merchandising and promotions. (See Ch. 15-17.) Which specific elements and tactics of the communications mix, such as advertising, public relations, sales promotion, and direct marketing are important for your brand? (See Ch. 18-20.)
(b). SWOT Analysis: At the end of this section you should provide a SWOT for your brand (see Chapter 2). While SWOT’s may be identified online, you should construct your own SWOT, and the items identified in your SWOT should correlate with topics you have previously discussed in this and the prior section. I should not see items in SWOT that were not previously discussed.
Part 4: Brand Recommendations for Your Brand — 750 words
Present three well-founded ideas for improving the distinctive competitive position for your brand based on the issues you’ve identified in parts 1, 2 and 3. (Hint: Do not just form recommendations that will improve sales in general. Develop recommendations that will help your focal brand to set itself apart from the competition.) Discuss the pros and cons of each recommendation. Justify actions with supporting analyses & logic.
Part 5: Executive Summary—200 words
Briefly summarize your report and your three recommendations. This will be the last part you write, but this should be the first page of your final report.
Note: All students are required to have their paper reviewed by either the Center for Business Communication (CBC) or by our class TA. You must note who reviewed your report in the “executive summary” section of your paper.
Late Penalties
n Request for change from assigned brand after 2/21 – 1 point per day
n Submission of deliverable 1 (Part 1) after 2/24 – 2.5 points per day
n Submission of deliverable 2 (Final Report) after 5/2 – 7.5 points per day
Due dates for the two deliverables (Part 1 and Final Report) are also in the syllabus. You must submit each deliverable on canvas as well as via email to me (as an attached Microsoft Word document) by 5 pm on the due date (or earlier).
Additional Key · First page of the final report should be a cover page with your name, class and section, and the title “Brand Analysis Project Report for xxx. (e.g., “Brand Analysis Project Report for Cascade Dishwashing Detergent).
· Use subheadings to organize your report and provide structure for the reader.
· Bold specific marketing terms that we have covered in class lectures and are taken from your text.
· The report must contain a minimum of five figures (charts, exhibits, graphs, tables, or useful illustrations). These are not included in the word count. They should be embedded within your surrounding text as this will make it easier to read for your boss. Make sure that you label each figure and also refer to the figure within the text. Avoid confusing, uninformative, ill-conceived, simplistic and sloppy figures! I strongly encourage you to make some of your own figures and not simply copy and paste from your references.
· The report must contain a minimum of ten references/citations.
· The report should be single-spaced with double spaces between paragraphs/sections, default margins, 12-point font.
· Make sure your writing is concise and to-the-point and your claims are based on objective evidence.
· The tone of the report should be formal and professional, so choose your wording appropriately; points will be deducted for informal writing (e.g., avoid slang, short-hand, etc.)
· Remember that your writing style and presentation quality will be graded. Every instance of improper grammar, spelling, unclear writing, sloppiness or error in formatting will result in a deduction in grade.
· Please make sure that you cite sources within the text. No footnotes or endnotes.
· Include a bibliography at the end of your report with an alphabetical listing of all your citations. Each citation (minimum ten) should include the author(s) name(s), the title of the publication, the date of the publication, the source name, and a website (where appropriate). Use the APA citation style (A copy is available on canvas). If you include a hyperlink to your articles, make sure this can be accessed by all readers of the document.
· All citations must come from relevant, reputable, and credible sources.
· Remember that your overall goal is to demonstrate your writing skills and your understanding of the concepts and principles discussed in this course.
· It is the responsibility of each student to keep an electronic backup of their report for their own records. The backup may be requested by the instructor. The submitted (i.e., the “original”) will be retained by the instructor.
Do digital tools make us more or less productive at work?
Do digital tools make us more or less productive at work?
Write a comparison-and-contrast essay in which you explore the effects of two types of plot development—linear and non-linear.
Write a comparison-and-contrast essay in which you explore the effects of two types of plot development—linear and non-linear. Use “Lamb to the Slaughter” to discuss the linear approach, and use “The Story of an Hour” and “7 Years” to discuss the non-linear approach. Consider things such as how each approach affects mood, creates suspense, deepens the reader’s understanding of the characters, and adds interest. Use multiple pieces of evidence to support each element discussed throughout your essay
Discuss barriers to practice as an APN in one’s state from both a state and national perspective.
Discuss barriers to practice as an APN in one’s state from both a state and national perspective. Research methods to influence policy change from various forms of competition, state legislative and executive branches of government and interest groups.
Activity Learning Outcomes
Through this discussion, the student will demonstrate the ability to:
Discuss the history of policy development and policy making in nursing (CO1)
Examine different types of policy and their relationships to healthcare policy (CO1)
Explain current barriers to practice for advanced practice nurses (CO2)
Discuss health policy and methods of lifting barriers to practice (CO2)
Requirements:
Using the readings from this week as well as outside reliable resources to:
Identify and describe practice barriers for all four APNs roles in your state and discuss these barriers on a state and national level. The four roles include the nurse midwife, nurse anesthetist, nurse practitioner and clinical nurse specialist.
Identify forms of competition on the state and national level that interfere with APN’s ability to practice independently.
Identify the specific lawmakers by name at the state level (i.e., key members of the state’s legislative branch and executive branch of government)
Discuss interest groups that exist at the state and national levels that influence APN policy.
Discuss methods used to influence change in policy in forms of competition, state legislative and executive branches of government and interest groups.
A scholarly resource must be used for EACH discussion question each week.
PLEASE VIEW ATTACHMENTS FOR DISCUSSION CONTENT
Discuss two increased challenges a project manager may face when leading virtual or global project teams.
Discuss two increased challenges a project manager may face when leading virtual or global project teams.
Recommend three strategies to deal with the challenges.
Identify and explain your overall plan for communication management during the project. The plan must be comprehensive and at a minimum address structure, purpose, method, and timing.
Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
The specific course learning outcome associated with this assignment is:
Examine types of manager power, how to resolve common management challenges, and how to manage team communication.