1. Problem Statement
Issue(s) to be solved
Key statement of the report
• Alerts the reader about where the analysis is headed
• Based on fundamental factors rather than symptoms
• Reflects the most strategic management priority
2. Situation Analysis
(I NEED A SWOT TABLE ATTACHED AT THE END ASIDE FROM THE ACTUAL EXPLANATION)
2.1 Internal Analysis
2.2 External Analysis
1 Internal Analysis /Micro-environmental Analysis
• Use subheadings to group the following functional areas as strengths or weaknesses:
1 The Company
◦ Marketing (including brands, brand strategies, product portfolio)
◦ Manufacturing (Production or Service Process)
◦ Finance
◦ Research and Development
◦ Human Resources
◦ Information Systems/Technology
2 Competitors
2 External Analysis / Macro-environmental Analysis / Environmental Scan
• Use subheadings to group the following factors as opportunities or threats:
1 Economic force
2 Cultural force
3 Technological force
4 Natural
5 Demographics
6 Political
• Discuss how each factor affects the industry that will in turn affect the organization’s ability to resolve the problem or achieve your objectives.
• Use a SWOT table to summarize the situational analysis as an Appendix
• For every area discussed, explicitly identify whether it is a strength/weakness or opportunity/threat.
• Discussion should be contained in the body of the report
• Be sure to clearly link the information you present to the problem you have identified. How does the S/W/O/T impact on the organization’s ability to resolve the problem or achieve your objectives?
* If you do not cite your information sources appropriately, you will receive a grade of zero for this section.
3 Segmentation Analysis (Shell Only)
• Discuss the segmentation analysis within the body of your report.
• Create and Name 3 segments
• Ensure that each segment is developed using the 4 segmentation bases (demographic, psychographic, behavioural, geographic)
• Discuss the viability of each segment (Measurable, Accessible, Substantial, Differentiable, Actionable
Quality of Writing, Page limit, Appendices, References, Formatting and Presentation
• References page should include all sources cited in the report, including the case study if you cite from it.
• The reference page should appear before the appendices.
• Tables and form to be included in Appendices:
1 Situational analyses: SWOT table
2 (2)Declaration of academic integrity
Instructions:
• Overall organization and appearance:
• Includes title page, table of contents, main report, references, and appendices
• Use of appropriate graphics & diagrams
• Clarity of expression:
• If the report contains more than 3 spelling, grammatical, and/or punctuation errors marks will be deducted.
• Citations and referencing:
• Reference page is to include all work of other individuals, including course notes, textbooks, journals, periodicals, etc.
• Must use American Psychological Association (APA) or Chicago citation style.
• Page limit: All material of the main report presented beyond the page limit will have 2 marks deducted per excess page (except for the references, appendices).
NOTE: I’ve attached the course example that the teaxher provided for us (Marketing Case Study Revised). This is only an example please reframe from using any information from the course example given by the teacher.
