B2B Content Subscription Plan

(THIS IS A CONTENT CREATION CLASS PART OF MARKETING)
In this assignment your will outline a plan for an ongoing series of content pieces for your client. It can be any digital format that is appropriate for your B2B client (TYSON https://www.tyson.com/), with the exception of audio since you have already created a podcast for the nonprofit assignment. This can be challenging, as you need to think about a series of content pieces that both work around a clear theme and keep consumers interested and checking in each week, month, or whatever timetable your brand uses for publishing.
Write a 1000-1500 word paper that describes what the serialized content platform or presence might look like, what type of content it might feature, how often that content will be published, how you might direct next steps, and what might you measure to determine success. Special attention needs to be paid to how you will acquire subscriptions for the ongoing content stream. Include a justification for your proposed approach, and how it aligns with the larger integrated content marketing campaign you have envisioned for your client.
Please include in the plan assignment at least three external sources related to the field of marketing, then synthesize the material into evidence supporting your original thoughts. Include a title page or heading that states your name, the assignment title, the date composed, and a word count. All sources must be cited in a professional manner to earn credit.
Please refer to the rubric for further guidance.
Subscription
Criteria Ratings Pts
This criterion is linked to a Learning Outcome
Understanding of marketing concepts
10 pts
This criterion is linked to a Learning Outcome
Demonstration of strategic thinking
10 pts
This criterion is linked to a Learning Outcome
Alignment with larger marketing project
10 pts
This criterion is linked to a Learning Outcome
Use of sourced materials
5 pts
This criterion is linked to a Learning Outcome
Writing style and tone
10 pts
This criterion is linked to a Learning Outcome
Formatting and presentation
5 pts
Total Points: 50

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