This is a group project and I am only responsible for Positioning and place. Please write each topic for one page. The speicific rubric is in the attachment. And we have some background information for the company in the attachment as well. The company we are working on is Basketique https://basketique.com/.
Here are some questions for the PLACE part to be answered.
Distribution and Trade Practices
Does the system offer the best access to target markets
Do product characteristics require special channels
Are selling expenses proportionate to results and potentials within markets and territories
What are the deficiencies in selection, training, performance, motivation or compensation
Is there objective control of selling activity
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