Bandura’s Social Learning Theory & Self Efficacy

Bandura’s Social Learning Theory & Self Efficacy
The social learning theory of Bandura emphasizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others. According to Bandura (1994), “perceived self-efficacy is defined as people’s beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave. Such beliefs produce these diverse effects through four major processes. They include cognitive, motivational, affective and selection processes.”
Individuals are more likely to adopt a modeled behavior if it results in desired outcomes and/or if the behavior has functional value. Television commercials are the most common form of social learning examples. For example, they suggest that drinking a certain beverage or wearing a certain type of athletic shoe will make us popular. Depending upon the component processes involved, such as attention or motivation, we may model the behavior shown in the commercial and buy the product being advertised. Can you think of an example of social learning that you may have been motivated to participate in? What motivated you to do so? Use at least 1 scholarly article to support your discussion.
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