Specific Case Questions
1. What are the strengths and weaknesses of the Hummus Bar Business Model?
2. Based on Exhibit 3, develop a weighted system for deciding which cities Hummus Bar should expand into.
3. Choose a market entry strategy. Consider either a franchising or ownership model. Provide justification for your decision.
General guidelines for case summaries
Do not summarize case facts. You should use the information to lend support to your analysis and recommendations.
Do not attempt to address all issues of the case. Identify and elaborate only the most important points.
Use the pages wisely. Think very carefully how best to express your ideas in a concise manner, which is a very critical skill for your future career and highly demanded by potential employers.
You are highly encouraged to use annexes (created by you, not cut and paste from the case or other sources) in your analysis. Most, if not all, good reports and proposals contain insightful and nicely presented annexes.
A manager has to sell his/her ideas to a host of audience. It is important that your ideas, however marvelous they are, have to be presented clearly. It is expected that the case write-up that you turn in is a product of at least 1 2 revisions.
General grading criteria are as follows:
Ability to apply concepts learned in class discussed in the course to address the case questions in a rigorous manner.
Ability to demonstrate clear and consistent logic.
Ability to justify your arguments making full use of the information provided (but no information beyond the case).
Ability to express your ideas clearly and concisely.
Last Completed Projects
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