Instructions:
1. Based on your analysis conducted in Part 2 – Problem Data Collection and Analysis/Interpretation, recommend strategies to improve the company’s brand performance in the marketplace. Support your recommendation by using at least two authoritative sources and address the following:
– What geographical region did you select? Why?
– What are the limitations of your recommendations?
– What factors in relation to competitor’s products influenced your decision?
– What other factors beyond the data did/should you consider in your final decisions/recommendations? – – Are there are the pros and cons for using this type of analysis for decision making?
– What if your recommendations are not accepted? What risk could this pose?
– Provide at least one example of a company, that you identify through scholarly research, that used data analytics to gain competitive advantage as support for your recommendation.
2. Discuss any changes to the underlying assumptions identified in Part 1 – Problem Identification.
– How might changes to the underlying assumptions affect the outcome and/or recommendations.
– What are some alternative recommendations and why?
3. Explain how will you communicate your strategy to your managers?
– What is your recommended implementation plan?
– Discuss what data, if any, was not included in the analysis that you could recommend to begin collecting to better the brand’s future decision-making?
Requirements:
– Citation requirements: at least 2 scholarly references
-Word count: 1000-1250
-APA Formatting
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