Benchmark

For the market size/analysis do research on this area in Austin Texas called the domain. Include all types of marketing stat like income in the area and just a bunch of marketing stat you would need if you are opening a business.

For the competition part of them, I need you to research the indirect and direct competitors. The bars you need to research are Dogwood domain, Rose Room Austin, Wonder bar Austin, Jack n ginger, KungFU domain, and 77 rooftops.

Market Size/Analysis-Keep doing
some research in this area-remember data and demographics are key in this
section. This will transition over to the section titled “Target
Market” for Round 2. Any other stats you might be able to pull? Data in
this section is very helpful and will convince investors to invest in your
concept.

Competition-Great list of direct
and indirect competitors. Now research your competition and
pricing. For round 2 you can now go into more detail as to why and how
they are your direct and indirect competitors. Keep in mind your
investors may not be familiar with all of these companies so you may need to
explain in a bit more detail.

Marketing/Sales Strategy- Any
other avenues for reaching your market-keep brainstorming….Include more
specific details of your marketing strategy in your final business plan.
You have a very aggressive and expensive plan-have you researched how much this
will all cost? Do you need to scale down or look at other avenues…

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