Business professionals must know how to leverage the four big data value drivers (a) transactional and operational data; b) the integration of unstructured data; c) real-time data analysis; and d) predictive analytics and data mining, in order to uncover new customer, product, or operational insights that can be used to optimize business processes and improve performance.
Imagine that you are the division manager of a global company. Sales have been stagnant or declining for more than half of your existing services. Choosing the business area of customer and discuss how you will leverage data insights to create new monetization opportunities: to obtain new and keep existing Customers
Respond for the selected business area of customer, discuss how the organization can leverage each of the four data value drivers for improving business processes and performance.
What internal organizational and external global business challenges might need to be addressed? Why?
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