You must explicitly answer these questions in your Individual Case Analysis:
Problem identification: What are both the (a) strengths and (b) “surface level” problems of the executive team?
Analyze the problem: What are the underlying causes of these surface level problems? What specific team process and team leadership issues are contributing causes to the surface level problems? What other factors, if any, have played a role?
Action plan: If you were Barker, what actions would you take to resolve these team problems and their underlying issues? What are the strengths and weaknesses of your suggestions, how should you prioritize them, and why?
The written case analysis will be evaluated based on how well you identify and analyze problems in the case (including how thoroughly and appropriately course concepts are used in the analysis), the adequacy of and support for the recommendations made, and the identification of potential downsides to your solutions. Your arguments should be precise, logical, and supported by one or more course concepts and frameworks. Aim for depth and insight. The idea is not to touch on as many concepts as possible, but rather to articulate a focused, coherent, consistent argument around key issues. Also consider possible risks to your solutions, and how you might mitigate them. In addition, written case analyses will be judged based on the clarity and technical quality of the writing.
The analysis should not exceed 8 pages of double-spaced text in 12-point font (8 page max), not counting the cover page, with one-inch margins all around. Appendices containing relevant charts, figures, references, or other material may be included in addition to the 8 pages, if needed. You should include a cover page with your name as the first page of the document, and do not include your name elsewhere in the document.
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