First, read “Blue Ocean Strategy” via the Harvard Business Review (see syllabus) in order to give you a framework for what it takes to think differently and creatively. Then, choose any company, product, or service that you regard as being creative and innovative. Research that company (for example, look at their vision and mission statements, press releases, or articles written about them in the media) and identify the following:
at least 2 tie-ins with the Blue Ocean Strategy case and describe why you think they are related,
at least 2 items or events that led to their creative innovation and why, and
at least 2 factors that differentiate them from their “red ocean” competitors and elaborate on these differences.
The objective of this assignment is to apply what you have learned in the module to the Blue Ocean Strategy Your submission should make this connection clear and demonstrate what you have learned in the module.
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