Briefly describe what your organization is currently doing regarding corporate social responsibility and pursuing sustainable business practices.

Would like my marketing plan to be over Fashion Nova (https://www.fashionnova.com/)

Assignment: Marketing Plan, Part 3
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Part 1 Assignment.
Ethics and Social Responsibility
Current Status
It is no longer acceptable for businesses to disregard issues around ethics and social responsibility. Conduct research and briefly describe what your organization is currently doing regarding corporate social responsibility and pursuing sustainable business practices.
Recommendations
Based on your understanding of the organization’s goals, what recommendations do you have for how to create a more ethical, socially responsible and/or sustainable business? What practices do you recommend the organization pursue?
Marketing Information and Research

Research Question
Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.
Information Needed
Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.
Research Recommendations
What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?
Customer Decision-Making Profile
Identifying the Customer and Problem
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
Factors Influencing Customer Decisions
Provide a brief profile of your target segment using at least three of the following categories:
Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity
Reaching the Customer
Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.
Positioning and Differentiation
Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.
Competitive Advantages
List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.
Market Niche and Positioning Strategy
Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
Positioning Statement
Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
Repositioning Considerations
Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?
Branding
Brand Description
What is the “brand” you are trying to build? What do people think about this brand today, and how do they experience it?
Brand Promise
What is the brand promise for this brand? If one hasn’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?
Brand Voice and Personality
Describe your brand voice and personality using the is/is never template:
[Brand] is:
[Brand] is never:

Brand Positioning and Strategy
Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to aligning it with what your target segment wants. How will this contribute to the success of your product, service or organization?
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Assignment: Marketing Plan, Part 3

Hi Amber, these sections were to be completed within your marketing template. Be sure to add them for assignment 3. Also, the company profile will need to be redone per the template. Be sure to use the formatting that is in the template

Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.
Company Profile
Company Name:
Industry:
Major products and/or services (names, types):
Products and/or services your marketing plan will focus on:
Target customers:
Distribution channel(s):
Headquarters (city, state, country):
Year founded:
Number of employees:
Annual revenue (estimated)
Key competitors:
Link to Web site:
Link to Yahoo! Finance information page (for public companies):
Market Segmentation and Targeting
What problem does your product or service solve?
Describe the total market for your solution: Who are potential customers?
What are the key segments within this market?
Identify and briefly describe 1–3 segments that this company serves.
Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
Situation and Company Analysis
Economic Environment
Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?
Technical Environment
The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you, consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?
Competitive Environment
How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one? What is your advantage over competitors? Is the market large enough to support you and competitors?
Political Environment
Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?
SWOT Analysis
Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.
Strengths Weaknesses
Does the organization have a strong brand presence?
What resources are available for marketing activities?
Does the company have unique products or services that satisfy the needs of its target market?
What makes the company’s products or services unique?
What value is brought to customers?
Does the organization have a weak brand presence?
Are resources insufficient for marketing activities?
Does the company lack distinctive products or services?
Do current products or services fail to satisfy the needs of customers?
Do current products or services fail to bring value to customers?
Opportunities Threats
What is the unique opportunity that the company is trying to take advantage of?
Does the target market have any unfulfilled needs that the company can satisfy?
Are there emerging target markets with needs that the company can satisfy?
Are there ways the company and its competitors can benefit from working together?
Are there opportunities for collaborating with customers to build a brand presence?
Describe and analyze if market demand is increasing?
Are there changes in the government regulations that will affect the company?
Describe any emerging global issues that will affect the company?
What are the tactics that competitors use to pursue customers?
What are the strengths of the company’s biggest and or emerging competitors?
In what ways are the competitors’ products or services superior to the company’s offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?
Mission, Objectives, and Goals
State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)
List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)
Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase the market share of international theme park visitors by 10% in the next two years.”)

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