No title page needed.
Section I: Introduction to the Organization
Introduce your agency in this section by highlighting the
items (using subheadings) listed below. Be brief here since you will review the
organization’s operations and strategies in more detail in Chapter 3. Provide
subheadings and discuss the general topics listed below:
• Corporate
name, founding date, founding leaders
• Briefly
identify essential events and critical incidents in the company’s history
• Briefly
discuss historical (initial) products; current products/services and the
evolution to new products
• Briefly
describe entry into new business lines, if any
• Briefly
mention industry competitors
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