Please use the Case study as a reference. For the Two pages, Cover page and reference are not included.
Internal Analysis
A. Complete the Process for Internal Analysis
1. Briefly review the external analysis and service area structural analysis
2. Organize the Internal Analysis Process-Using the Value Chain
Refer to Exhibit 4-2 p. 126 and Exhibit 4-3 pp. 127-129
a. Service Delivery
i. Pre-Service
ii. Point of Service
iii. After Service
b. Support Activities
i. Organizational Culture
ii. Organizational Structure
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iii. Strategic Resources
3. Identify Organizational Strengths and Weaknesses
a. Using the value chain components determine the value creating strengths and value-reducing weaknesses (Refer to Exhibit 4-4 example-pp.140-141)
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