Case Analysis Study Questions (Answer all):
-How would you evaluate BRL Hardy’s post-merger success? What motivated each of these firms (BRL and Hardy) to merge? How will their merger enhance their internationalization success?
-What is the source of the tension between Stephen Davies and Chris Carson? How effectively has Steve Millar handled their differences? What should Millar have done differently to be a more effective CEO?
-Should Millar approve Carson’s proposal to launch D’instinto? Why? Why not? What implications might this have for Stamps and Nottage Hill? What should Carson do to keep all three in his portfolio?
-What recommendation would you make to BRLH about the conflicting proposals for Kelly’s Revenge vs Banrock Station? What would you do if you were Carson or if you were Millar?
Case Analysis Mandatory Layout (Include the following headings and guidelines):
-Font: Times New Roman
-Font size: 12pt.
-Title Page
Introduction:
– In this section, you should address the issues in the case, why we are studying the case in this class, and why we needed background knowledge on international business before focusing on this case. For instance, the BRL Hardy Case (BRLH) follows the course material on the Strategy and structure issues in the internationalizing firm, including subsidiary roles and responsibilities, product launches, and global branding choices.
-In this section, you will also briefly introduce the problems that are the focus of management in the case (what markets to enter and why it’s significant to the firm’s current operations and its future.
Analysis and Evaluation Section:
– In this section, you should explore as deeply as you can each of the problems you identified in the introduction section. You should support your arguments with references to the analysis approaches discussed in class ( Hofstede’s, Inglehart’s, Schwartz’s, and Porter’s) and relevant charts, figures, and financial analyses (if any).
Recommended Alternative Section:
-You should present your rationale for your recommended choice; that is, arguments for and against your points. What is important in this section is the quality and persuasiveness of your argument.
Summary and Conclusion Section:
-You should summarize your conclusions and offer thoughts about the future of the company. For instance, state why you are recommending certain attributes in your case.
Appendix:
-That shows your charts and figures (if you have not already included these in your sections above) and offers a list of your references (if you have these).
Last Completed Projects
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