Part 2: Marketing and financing your business
A) Define your target market and identify your segmentation strategy (1 page)… The 4 basic types of market segmentation are:
1. Demographic Segmentation (The Who)– Any and all aspects..
2. Psychographic Segmentation (The Why)– Personality traits, hobbies, lifestyle..
3. Geographic Segmentation (The Where)– Any/>open for improvision here<
4. Behavioral Segmentation (The How)-- Spending/browsing habbits, interaction/loyalty with the brand..
B) How do you plan to differentiate your product/service from the competition? 1 page
C) Identify two short-term and two long-term sources of financing for your business idea page
D) Explain why you chose those sources versus other options of financing 1/2 page
E) Reference page
Thus, part 2 must be 3 pages of content (cover points a-to-d listed above) and 1 page of references.
Formatting guidelines:
Do not include a cover/title page. At least 5 external sources using APA style formatting. Use Times New Roman 12, double- spaced. Do not cite Wikipedia or Investopedia! Other reliable sources are national newspapers, official government websites, business magazines such as Inc.com, fastcompany.com, Harvard Business Review hbr.org, and The Economist. To be successful, make sure you address all the issues described above. Before submitting your paper, carefully read the rubric on Moodle.
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