I need to write (5) Detailed Objectives/Goals (Must be realistic, measurable, time specific, compared to industry benchmarks, use clearly defined bullet points for each objective)
1) Timeline to launch
2) Establishing Brand Awareness
3) Developing Customer Relationships
4) develop Suststainable Growth
5) Opening up of more locations
Example of what im looking for from another paper, the bold sections below will be exchanged for the 5 that i have listed above.
Timeline to launch:
Smile will secure a production company that already has a name for good cameras such
as Samsung and apple. Going off the current market of mobile wearable video cameras ranging
from $40-$250 on amazon we will market the camera at $100 to buy by itself but bundles with
major cell phone companies will be cheaper. This will set us at 1 year from date to launch the
first sale of Smile. Predictable Designs states “If you have an experienced product developer on
your founder team, and you have a product of moderate complexity, then you should be able to
get your first prototype within about 3 months, and a final works-like-looks-like prototype within
about 6-9 months” (Teel, 2019)
Technology and Company pairing:
Smile will contact major cell phone carriers to offer pairing Smile body camera to the
newest cell phones to create beneficial bundles in which both of us the company and the cell
phone carrier will make a profit. This is not necessary for the launch or success of Smile as we
will have an app that will pair with any cell phone system. According to 3-Sided Cube “On
average, apps can take anywhere between three and nine months to develop, depending on the
complexity of the app and structure of your project” (BARROW, 2019).
Testing Phase
Since we are creating the product and the app at the same time, we will have a more
streamline expectation that there will be no or very little problems working with the pairing of
the device an app. Even so we are giving ourselves 3-6 months to work out the kinks if there are
any.
Marketing
As we are testing out the product, we can conduct focus group testing as we give away
our prototype to be used and record interactions. We will then post these videos in social media’s
such as Facebook, Instagram, and TikTok to gain a buzz around the product and get feedback.
We will subscribe to BA Insightz which are known for “With BA Insightz digital research
solutions, you can not only learn about consumer attitudes and behavior but also understand the
underlying reasons, patterns and trends for getting answers that are relevant to their present and
future business needs” (Team, 2021). This will give us the feedback that we need to better the
product and have real data to boast about during launch.
Continued Growing
After launch with or without major cell phone company pairing, we will continue to seek
Smile pairing. We will focus on this product as being a fun safety tool for all. We will also look
Running Head: “Smile” 8
to opinion leaders that have a strong following due to their streaming and going live and try to
persuade them to endorsing our product. This will help Smile grow to a younger crowd which
then should trickle down to a product that crosses from “Gen X to Gen Alpha” (Robinson, 2017)
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