Business Plan Marketing scheme: /150
MISSION STATEMENT: /10 – Description of the business. ( ” one stop shop” luxurious med spa catering to all beauty needs).
COMPETITION/CURRENT MARKET EVALUATION: /15
– Major players
– competitors and types of competition
– competitor’s strengths and weaknesses
– competitive advantage; what makes your business better than other businesses
YOUR CLIENTELE: /10
-customers ( elite/ high end); statistics Canada information about your target area summarized
– market segment; target market profile, major demographic, economic, social and cultural factors
LOCATION: /10
– Where will your spa be located and why that location (Vaughn, ON; HWY7 & 400) (why? new developing area with middle class demograpghic)
– research demographic of the area
ADVERTISING/MARKETING: /25
– How will you advertise and promote your business? ( Facebook, instagram, twitter, tiktok, paid promotion, Kijiji,
radio commerical, news paper, flyers and posters)
– give example of marketing flyer and business card
SPA MENUS: /25
– Give example of spa menu
-what services will you offer? ( post-op lymphatic massages, body treatments, facials, chemical peels, microdermabrasion, fillers and botox, waxing, microneedling, laser hair removal, IPL, body sculpting, non-surgical fat burni g treatments, microblading/ shading, makeup application, eyelash extentions, mani-pedi
– prices
-what products will you sell? (Obagi skincare) (Dermo28)
Last Completed Projects
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