Create a customer profile using the databases from the library. Specifically, WGSN, and InStock. Focus your customer profile on the customer’s demographics and psychographics. You will build a brand for this customer throughout this course so be sure you understand who they are!
Think about the following questions:
Who is your customer? (age, location, career, income, etc.)
How do they shop?
What do they value when making a purchase?
At least one paragraph should be devoted to a mentor brand. What existing brand is similar to yours, what are their sales? Who is their customer? How do they reach them? What do they offer? What can you learn from them?
Be sure to use appropriate terminology in your customer profile and list the databases used to conduct your research.
The paper should be 2 pages and APA format.
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