From your primary target market, create one buyer persona and answer the following. (You may have to do some research for this one.) Note: this is NOT just listing demographics segments. This is creating a semi-fictitious persona of your ideal buyer. For example, your buyer persona cannot be “male or female, making $25K to $75K a year.” However, your buyer persona can be Laura, a 32-year-old restaurant manager who makes the purchasing decisions for the company. Please see buyer persona sample attached to this assignment.From your primary target market, create one buyer persona and answer the following. (You may have to do some research for this one.) Note: this is NOT just listing demographics segments. This is creating a semi-fictitious persona of your ideal buyer. For example, your buyer persona cannot be “male or female, making $25K to $75K a year.” However, your buyer persona can be Laura, a 32-year-old restaurant manager who makes the purchasing decisions for the company. Please see buyer persona sample attached to this assignment.
Buyer Persona name:
Demographics (age, gender, income, etc):
Car he/she drives:
Daily habits:
What is your persona excited about in life?
What value does your buyer persona see in your business?
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