For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.
o Internal Rivalry within the industry
o Potential Entrants into the industry
o Suppliers’ Market Power
o Buyers’ Market Power
o Substitutes and Complements
The format of the research paper is the consultant’s report. All references must be cited. An executive summary must be included in the paper.
The pet supply industry should be specific to the Canadian region and includes pet toys, dry food, wet food, accessories, and raw meat diet companies. Famous Canadian pet supply companies include Orijen, Acana, Reddog…etc.
Outline:
Topic: Analysis of Canadian pet industry business for retail and online
1. Summary of 2020’s pet supply market (including data)
2. Specific address of famous pet supply company’s financial report data (Increase or decrease)
3. Specific answer which sections of pet supply contribute to most GDP (toy? Food? Accessories? )
4. Analysis of Canadian pet customer purchase power
5. Analysis of Canadian pet supply market power (related to meat supply closely, and analysis of why it’s important)
6. Analysis of the substitutes of pet company’s products, for example, raw meat diet can be altered by Costco raw meat or home-made raw meat diet. What’s the effect of e-commerce bring to Pet Supply Business, especially the oversea competition such as Japan, China, and Korea’s products are also popular in Canadian’s market. (internal and external rivalry)
7. Analysis of the potential market growth in the next ten years, will it keep increase or decrease.
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