Case Analysis: Please focus on question 3 (please note Q3 is broader than Q2). How has Tesla been disrupting the auto industry (if at all)?
1. What’s the industrial structure for automobiles at the turn of the century? Which (local) firms were the last successful entrants into the market?
2. What are the major differences between an ICE (internal combustion
engine) car and an EV (electric vehicles) car? Any implications for firm
capability, business model and competition dynamics?
3. In comparison to conventional cars, what is a Tesla?
4. How has the financial market been responding to the Tesla story? Please
trace it from the first day of IPO until today. Anything to learn from the
stock price fluctuation?
5. (Bonus) How do the challenges imposed by Tesla differ from those imposed
by the Japanese auto companies to Detroit’s Big Three?
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