Please refer to the attached case and answer all 4 questions below. Remeber to APA cite the case and any outside sources used in your answer.
“Pricing is a complex, dynamic process. The quality of pricing decisions (like most marketing decisions) improves with one’s clarity of objectives and understanding of consumer and competitive behavior. ”
Q.1 – Explain what is meant by the quote above from the case. ( hint: what you think )
Q.2 – What types of costs need to be considered when figuring out a pricing strategy? Why must we consider projected future costs in this decision? (hint : look at the subheadings of the case)
Q.3 – Explain two of the issues surrounding the external analysis of pricing decisions that were brought up in the case. Why are these important factors to consider? (hint: reference the external analysis section)
Q.4 – In your opinion, should ethical issues be determined and examined in pricing policy? Why or why not? (hint: no wrong answer as long as you justify your opinion)
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