Read Airbnb: Scaling safety with rapid growth (Links to an external site.) (Beck et al. 2016)—the case study document for Assignment 3: Take-home case study. Air BNB case study case is attached.
Answer the following four prompts:
Draw a demand ecosystem map for Airbnb. (10 marks)
What is Airbnb’s marketing problem? (10 marks)
What is causing the problem? (5 marks)
How will you fix the problem? (15 marks)
Assignment criteria
the identification and clear articulation of the problem
appropriate analysis of the problem
creativity and innovation associated with the proposed solutions.
References
Beck, M, Foster, W, Kenney, C, & O’Rourke JS 2016, Airbnb: Scaling safety with rapid growth., The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
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